Cultural Dimension of Global Business The Ferraro Gary P. Briody Elizabeth Kathleen

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Product details:

• ISBN 13: 9781315410999
  
• Author: Gary P. Ferraro, Elizabeth K. Briody
  

Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues.

Table contents:

Part 1. Cultural anthropology and global business
Part 2. Lenses for understanding culture and cultural differences
Part 3. Communicating across cultures: the nonverbal dimension
Part 4. Communicating across cultures: language
Part 5. Negotiating across cultures
Part 6. Partnering across cultures
Part 7. Cultural transformation
Part 8. Consumers
Part 9. Global leadership
Part 10. The expatriate assignment

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