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International Business 7th Edition

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International Business 7th Edition by Simon Collinson, Rajneesh Narula, Alan M Rugman 041524711X 978-0415247115

SKU: EB_75404 Category: Tags: , , , , ,

Instant download International Business 7th Edition pdf, docx, kindle format all chapters after payment.

Product details:

  • ISBN 10: 041524711X
  • ISBN 13: 978-0415247115
  • Author: Simon Collinson, Rajneesh Narula, Alan M Rugman
This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice.

Table contents:

  1. Introduction to International Business
  2. The International Business Environment
  3. International Trade and Investment
  4. Global Strategy and Competitive Advantage
  5. International Market Entry and Expansion
  6. Managing International Operations
  7. International Marketing
  8. International Human Resource Management
  9. Global Corporate Governance and Ethics
  10. Emerging Trends and Future Directions

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