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Consumer Behaviour Perspectives Findings and Explanations John O’Shaughnessy

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Consumer Behaviour Perspectives Findings and Explanations 1st Edition by John O’Shaughnessy 9781350305229 1350305227

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Instant download Consumer Behaviour Perspectives Findings and Explanations John O’Shaughnessy pdf, docx, kindle format all chapters after payment.

Product details:

  • ISBN 10: 1350305227
  • ISBN 13: 9781350305229 9781350305229 
  • Author: John O’Shaughnessy
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

Table contents:

Part 1. Introduction: Perspectivism and Other Basic Notions for Understanding the Nature of the Social Sciences
Part 2. Ethnopsychology (Folk Psychology)
Part 3. Ethnopsychology Continued: Application
Part 4. Behaviorism
Part 5. Psychoanalytic Psychology
Part 6. Cognitive Psychology: The Basic Perspective
Part 7. Cognitive Psychology Continued: Cognitive Psychology in Marketing
Part 8. Cognitive Neuroscience (and a Comment on Evolutionary Psychology or Sociobiology)
Part 9. Microeconomics (Rational Choice Theory)
Part 10. Behavioral Economics
Part 11. Social Psychology: Social Groups, Social Reference Groups and the Nature and Role of Emotion in Influencing Behavior
Part 12. Social Psychology Continued: Lewin’s Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory
Part 13. Sociology
Part 14. Cultural Anthropology

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