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Food and Drink Tourism Principles and Practice 1st Sally Everett

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Food and Drink Tourism Principles and Practice 1st Edition by Sally Everett 9781473965959 1473965950

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Product details:

  • ISBN 10: 1473965950
  • ISBN 13: 9781473965959 
  • Author: Sally Everett
Dedicated to the growing field of food and drink tourism and culinary engagement, Sally Everett offers a multi-disciplinary approach to the subject, embracing theories and examples from numerous subject disciplines. Through a combination of critical theory reflections, real-life case studies, media excerpts and activities, examples of food and drink tourism around the world as well as a focus on employability, Food and Drink Tourism provides a comprehensive & engaging resource on the growing trend of food motivated travel & leisure. Suitable for any student studying tourism, hospitality, events, sociology, marketing, business or cultural studies.

Table contents:

Part One: The Growth and Development of Food and Drink Tourism

1. What is Food and Drink Tourism?

2. A History of Culinary Exploration and Food Tourism

3. Identity Development and the Cultural Dimension of Food and Drink

4. Niche Tourism and the Growth of Food-Inspired Travel

5. The Globalisation and Localisation of Food and Drink

6. Food, Tourism and Agricultural Policy

7. Wine Tourism and the Development of ‘Winescapes’

 

Part Two: The Promotion and Branding of Food and Drink Tourism

8. Marketing and Branding Food and Drink Tourism

9. The Role of Media and Social Media in Promoting Food and Drink Tourism

10. Managing Food Tourism: On-Site Marketing and Interpretation

11. Food Assurance Schemes, Organisations and Initiatives

 

Part Three: Food and Drink Attractions and Events

12. The Transformation of Place Through Food and Drink

13. Food and Drink Festivals, Events and Markets

14. Food- and Drink-Inspired Events: The Weird and Wonderful

15. Following Food and Drink: Tours, Trails and Routes

16. Food and Drink Visitor Attractions

17. Beverage Tourism: Drinking to Experience People and Place

18. The Role of Food and Drink Tourism in Sustainable Development

19. When Consumers Become Producers

20. The Food and Drink Tourism Supply Chain

21. Local Food and Drink in the Hospitality Sector

22. The Future of Food and Drink Tourism

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