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The Power of Infographics Using Pictures to Communicate and Connect With Your Audiences 1st edition by Mark Smiciklas ISBN 0133012409 9780133012408

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Product details:

ISBN 10: 0133012409
ISBN 13: 9780133012408
Author: Mark Smiciklas 

Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly – and take action. In The Power of Infographics, Mark Smiciklas helps you understand how to leverage the use of  powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more. This straightforward, visual, common-sense based book explains: * What infographics are, and why they work so well * How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts * How to communicate the “personal” through infographics * Best practices for observation, processing ideas, creating highly effective infographics, and publishing them * How to plan for and measure the ROI of infographics * And much more…

The Power of Infographics Using Pictures to Communicate and Connect With Your Audiences 1st Table of contents:

Section I: Visual Communication

1. Infographics 101

Section II: Business Information Needs

2. Visualizing Numbers and Concepts

3. Visualizing How Things Work and Are Connected

4. Visualizing Who, When, and Where

Section III: Creating Infographics

5. Infographic Prep Work

6. Processing Your Ideas

7. Designing Your Infographics

8. Publishing Your Infographics

Section IV: Business Value

9. Infographics as an Internal and External Communication Tool

10. Infographic ROI

11. Infographic Resources

Index

 

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