Consumer Behavior and Culture 3rd edition by Marieke de Mooij – Ebook PDF Instant Download/Delivery: 1526471604, 9781526471604
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Product details:
ISBN 10: 1526471604
ISBN 13: 9781526471604
Author: Marieke de Mooij
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Consumer Behavior and Culture 3rd Table of contents:
1 Consumer Behavior Across Cultures
2 Values and Culture
3 Convergence and Divergence in Consumer Behavior
4 The Consumer: Attributes
5 Social Processes
6 Mental Processes
7 Culture, Communication, and Media Behavior
8 Consumer Behavior Domains
Appendix
Appendix
Index
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Tags: Marieke de Mooij, Consumer Behavior, Culture