Boeing Versus Airbus 1st edition by John 1400043360 9781400043361

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ISBN 10: 1400043360
ISBN 13: 9781400043361
Author: John Newhouse

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

Table of contents Boeing Versus Airbus 1st:

1. Historical Context: Overview of the origins and development of both companies, including key milestones.

2. Market Competition: Analysis of the competitive strategies employed by Boeing and Airbus, including pricing, marketing, and innovation.

3. Aircraft Models: Detailed descriptions of major aircraft produced by both manufacturers, including the Boeing 737, 747, and Airbus A320, A350, etc.

4. Technological Innovations: Exploration of technological advancements introduced by both companies and their impacts on the aviation industry.

5. Financial Performance: Comparison of financial metrics, including revenue, profit margins, and market share.

6. Global Supply Chain: Examination of the supply chain dynamics and how they affect production and delivery.

7. Regulatory Challenges: Discussion of government regulations and how they influence operations, including subsidies and trade disputes.

8. Future Trends: Speculations on the future of commercial aviation and the evolving competition between the two giants, including sustainability and electric aircraft.

9. Case Studies: In-depth case studies of significant events or decisions made by each company that influenced their competitive standing.

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