The 22 Immutable Laws of Marketing 1st edition by Al Ries, Jack Trout – Ebook PDF Instant Download/Delivery: 0887306667, 9780887306662
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Product details:
ISBN 10: 0887306667
ISBN 13: 9780887306662
Author: Al Ries; Jack Trout
This week’s book review is The 22 immutable laws of marketing. This was a recommendation of Mike Matthews at Muscle for Life who is a fantastic marketer himself so worth paying attention to anything he recommends. This is a short, snappy book which sets 22 rules you should follow if your marketing efforts are to be a success. I really liked that the book got straight to the point – you could read this in a few hours. The authors certainly won’t be to everyone’s taste. They are bordering on arrogant and some of their future predictions (this book was written in the early 90’s) are comically inaccurate. Also, it is easy to name brands like Virgin and Sony who have broken almost all of these rules and succeeded. Having said that, as a general set of rules to follow, this book is a really great place to start for anyone who has their own business or has any interest in marketing. The general principles are sound.
The 22 Immutable Laws of Marketing 1st Table of contents:
1. The Law of Leadership
2. The Law of the Category
3. The Law of the Mind
4. The Law of Perception
5. The Law of Focus
6. The Law of Exclusivity
7. The Law of the Ladder
8. The Law of Duality
9. The Law of the Opposite
10. The Law of Division
11. The Law of Perspective
12. The Law of Line Extension
13. The Law of Sacrifice
14. The Law of Attributes
15. The Law of Candor
16. The Law of Singularity
17. The Law of Unpredictability
18. The Law of Success
19. The Law of Failure
20. The Law of Hype
21. The Law of Acceleration
22. The Law of Resources
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