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Economics for Business 7th Edition by John Sloman, Dean Garratt, Jon Guest, Elizabeth Jones ISBN 1292082100 9781292082103

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Product details:

ISBN 10: 1292082100
ISBN 13: 9781292082103
Author:  John Sloman, Dean Garratt, Jon Guest, Elizabeth Jones

Were you looking for the book with access to MyEconLab? This product is the book alone and does NOT come with access to MyEconLab. Buy Economics for Business, 7th editon with MyEconLab access card (ISBN 9781292082196) if you need access to MyEconLab as well, and save money on this resource. You will also need a course ID from your instructor to access MyEconLab.

 

This new edition of Economics for Business uses up-to-date case studies to examine the key issues facing the business world today. Looking at everything from the impact of the financial crisis to the operation of individual business, the 7th edition illustrates how economic theory relates to real business issues in a clear, accessible and engaging way designed to help students excel.

Table of contents:

Part A: Business and Economics

  • 1. The Business Environment and Business Economics
  • 2. Economics and the World of Business
  • 3. Business Organisations

Part B: Business and Markets

  • 4. The Working of Competitive Markets
  • 5. Business in a Market Environment

Part C: Background to Demand

  • 6. Demand and the Consumer
  • 7. Behavioural Economics of the Consumer
  • 8. Firms and the Consumer

Part D: Background to Supply

  • 9. Costs of Production
  • 10. Revenue and Profit

Part E: Supply: Short-Run Decision Making by Firms

  • 11. Profit Maximisation under Perfect Competition and Monopoly
  • 12. Profit Maximisation under Imperfect Competition
  • 13. Alternative Theories of the Firm
  • 14. An Introduction to Business Strategy

Part F: Supply: Alternative Strategies

  • 15. Growth Strategy
  • 16. The Small-Firm Sector
  • 17. Pricing Strategy

Part G: The Firm in the Factor Market

  • 18. Labour Markets, Wages and Industrial Relations
  • 19. Investment and the Employment of Capital

Part H: The Relationship Between Government and Business

  • 20. Reasons for Government Intervention in the Market
  • 21. Government and the Firm
  • 22. Government and the Market

Part I: Business in the International Environment

  • 23. Globalisation and Multinational Business
  • 24. International Trade
  • 25. Trading Blocs

Part J: The Macroeconomic Environment

  • 26. The Macroeconomic Environment of Business
  • 27. The Balance of Payments and Exchange Rates
  • 28. The Financial System, Money and Interest Rates
  • 29. Business Activity, Unemployment and Inflation

Part K: Macroeconomic Policy

  • 30. Demand-Side Policy
  • 31. Supply-Side Policy
  • 32. International Economic Policy

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