Resonate Present Visual Stories that Transform Audiences 1st edition by Nancy Duarte – Ebook PDF Instant Download/Delivery: 1118448571 , 9781118448571
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Product details:
ISBN 10: 1118448571
ISBN 13: 9781118448571
Author: Nancy Duarte
Presentations are meant to inform, inspire, and persuade audiences. Unfortunately all too often audiences leave feeling like theyve wasted their time or somehow missed the point completely. And prettying-up the pictures wont cure the systemic flaws in the message. Truly great messages resonate with the audience and move to action through transformation. Just as the authors first book helped presenters become visual communicators, her follow-up book helps presenters resonate with their audience. The authors approach is simple: building a presentation today is a bit like writing a documentary. You have important information to convey, but if it isnt wrapped in a human, compelling story, people wont join your cause. By focusing on the audience as the hero and the presenter as the mentor it flips the paradigm. Then, by using story techniques of conflict and resolution, the presentation will activate audiences towards your objectives.
Resonate Present Visual Stories that Transform Audiences 1st Table of contents:
Introduction
Chapter 1: Why Resonate?
Persuasion Is Powerful
Resonance Causes Change
Change Is Healthy
Presentations Are Boring
The Bland Leading the Bland
People Are Interesting
Facts Alone Fall Short
Stories Convey Meaning
You Are Not the Hero
The Audience Is the Hero
Chapter 2: Lessons from Myths and Movies
Incorporate Story
Drama Is Everything
Story Templates Create Structure
The Hero’s Journey Structure
Crossing the Threshold
The Contour of Communication
The Beginning and Call to Adventure
The Middle: Contrast
Call to Action
The End
What Is a Sparkline?
Case Study: Benjamin Zander
Zander’s Sparkline
Chapter 3: Get to Know the Hero
How Do You Resonate with These Folks?
Segment the Audience
Case Study: Ronald Reagan
Meet the Hero
Meet the Mentor
Create Common Ground
Communicate from the Overlap
Chapter 4: Define the Journey
Preparing for the Audience’s Journey
The Big Idea
Plan the Audience’s Journey
Tools for Mapping a Journey
Acknowledge the Risk
Address Resistance
Make the Reward Worth It
Case Study: General Electric
Chapter 5: Create Meaningful Content
Everything and the Kitchen Sink
More Than Just Facts
Don’t Be So Cerebral
Contrast Creates Contour
Transform Ideas Into Meaning
Recall Stories
Turn Information Into Stories
Case Study: Cisco Systems
Move from Data to Meaning
Murder Your Darlings
From Ideas to Messages
Chapter 6: Structure Reveals Insights
Establish Structure
Make Sense
Case Study: Richard Feynman
Feynman’s Sparkline
Order Messages for Impact
Create Emotional Contrast
Contrast the Delivery
Putting Your Story on the Silver Screen
Process Recap
Chapter 7: Deliver Something They’ll Always Remember
Create a S.T.A.R. Moment
Case Study: Michael Pollan
Repeatable Sound Bites
Evocative Visuals
Case Study: Pastor John Ortberg
Ortberg’s Sparkline
Case Study: Rauch Foundation
Case Study: Steve Jobs
Jobs’s Sparkline
Chapter 8: There’s Always Room to Improve
Amplify the Signal, Minimize the Noise
Give a Positive First Impression
Hop Down from Your Tower
Value Brevity
Wean Yourself from the Slides
Balance Emotion
Host a Screening with Honest Critics
Case Study: Markus Covert, PhD
Case Study: Leonard Bernstein
Chapter 9: Change Your World
Changing the World Is Hard
Use Presentations to Help Change the World
Don’t Use Presentations for Evil
Enron’s Presentations During Implosion
Gain Competitive Advantage
Case Study: Martin Luther King Jr.
Case Study: Martha Graham
Be Transparent So People See Your Idea
You Can Transform Your World
Inspiration Is Everywhere
Case Study: Wolfgang Amadeus Mozart
Sonata Sparkline
Case Study: Alfred Hitchcock
Case Study: E. E. Cummings
References
Picture Credits
Index
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Tags: Nancy Duarte, Present Visual, Transform Audiences