Sustainable Business Integrating CSR in Business and Functions 1st edition by Annabeth Aagaard ISBN 1000792669 9781000792669

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ISBN 10: 1000792669
ISBN 13: 9781000792669
Author: Annabeth Aagaard

The developments in our environment and society has made it clear that the way we run our businesses and govern our nations is not sustainable in the long run. This is also why more and more companies and organizations are pursuing sustainable business through various Corporate Social Responsibility (CSR) activities. However, many companies experience that although they facilitate a CSR strategy on corporate level, CSR is often not embedded in their business and/or integrated across their functions. If companies are to achieve the full business potential and performance impact of CSR, sustainability has to be operationalized, targeted and measured across the value chain through empowered employees and in alignment with the business strategy of the company. Though state-of-the-art CSR research, theories and models, the theoretical platform for sustainable business and CSR is presented in this book. However, CSR is carried out in practice, and not just in theory. This is why each chapter is supplemented with practical case examples explaining the way in which different companies and their managers have integrated sustainable business in their strategy and across the organizations’ different functions. As is evident both in theory and practice, the success of CSR integration is highly affected by industrial context, as the unique characteristics of the industry have an impact on the key sustainability challenges and business opportunities of the specific company and industry. In support of this evidence, the book also reveals how CSR can be implemented across private and public organizations as well as small & medium sized entities (SMEs).

Sustainable Business Integrating CSR in Business and Functions 1st Table of contents:

Introduction

1 The Concepts and History of CSR and Sustainability

1.1 The Brundtland Report

1.2 Defining the Concept of CSR and Corporate Sustainability

1.3 CSR and Global Compact

1.4 Corporate Governance and Compliance

1.5 The Development in Management Theories—from Efficiency to Sustainability

1.5.1 Sustainable Business and Blue Ocean Strategy

1.5.2 Sustainable Business Requires Change Leadership

2 Understanding Sustainable Business

2.1 The Concept of Sustainability and Sustainable Business

2.2 The Global Need for CSR and Sustainable Business

2.3 Sustainable Business and Sustainable Business Model Innovation

2.4 The Business Benefits of CSR and Sustainable Business

2.5 Case Example: GE Ecomagination

2.6 Critique of CSR and the Bottom Line of Sustainable Business

2.7 Success Factors of Integrating CSR into Business

2.7.1 CSR Leadership

2.7.2 Sense-Making—When CSR Makes Good Business Sense

2.7.3 Strategic Fit

2.8 Supporting the Quality of Sustainable Business and CSR

2.8.1 ISO Standards as a Tool in Sustainable Business

2.9 The Ethical and Philanthropic Dimension of Sustainable Business and CSR

2.9.1 Indulgences and Harmful Products

2.10 Case Example: FMC and Cheminova

2.11 Case Example: British Aerospace

3 Sustainable Business as a Strategy

3.1 Strategic CSR—Integrating CSR into Business

3.2 Implicit/Explicit—Informal/Formal CSR Strategies

3.3 A Model for Integrating Sustainable Business

3.3.1 Phase 1: The Core Business of the Company

3.3.2 Phase 2: Stakeholder Analysis and Knowledge Search

3.3.3 Phase 3: Sustainable Business Goals and Value Creation

3.3.4 Phase 4: Sustainable Business Strategy and Policies

3.3.5 Phase 5: Internal and External Communication

3.3.6 Phase 6: Effect Measurement and Evaluation

3.4 Case Example: Novo Nordisk

3.5 CSR Strategy and Sustainable Business Integration

3.6 Organizations Founded on Sustainable Business

4 Integrating CSR into Production and Procurement

4.1 Sustainable Production

4.1.1 Cradle-to-Cradle

4.1.2 Lean as Part of Sustainable Production

4.2 Responsible and Sustainable Supply Chain Management

4.2.1 Code of Conduct—a Tool, Not a Guarantee

4.3 Responsible Procurement Management

4.3.1 Public, Green Procurement

5 Integrating CSR into Communications and Sales

5.1 Strategic CSR Communication

5.2 Internal CSR Communications

5.3 Communicating CSR Through Social Media

5.4 Supporting Sustainable Business Across Marketing and Sales

5.5 Supporting CSR in Sales and the Sales Department

5.6 Case Example: Hummel

6 Integrating CSR in HRM and Administration

6.1 The Link between HRM, CSR, and Sustainable Business

6.2 CSR in Recruitment and Retention

6.3 CSR as Part of Competence Development

6.4 Case Example: PwC

6.5 Measuring the CSR Effects of HRM

6.6 CSR in Layoffs and Retirements

6.7 Case Example: The Specialists

6.8 CSR in Administration

6.8.1 Lean and Green, Sustainable Administration

6.8.2 Sustainable Public Administration

7 Integrating CSR in R&D

7.1 Mapping the Concept of Sustainable Innovation

7.2 Sustainable Innovation Requires Open Source Innovation

7.2.1 Sustainable Innovation in SMEs

7.3 The Customer in the Center of CSI

7.4 Case Example: Henkel

8 Integrating CSR in Different Industries

8.1 CSR Integration in Manufacturing Companies

8.1.1 Case Example: LEGO

8.2 CSR Integration in Service Companies

8.2.1 Case Example: RSA and Codan

8.3 CSR Integration in Public Organizations

8.3.1 Case Example: Aalborg Municipal

8.4 CSR in Small- and Medium-Sized Entities (SMEs)

8.4.1 Case Example: Rynkeby

9 CSR in Society and in the Future

9.1 Society as Watchmen

9.2 Global Growth Through Sustainable Collaborations

9.3 NGOs as Business and Innovation Partners

9.3.1 Charity and Business Can Go Hand in Hand

9.4 Where is CSR Heading—CSR Version 2.0 or 3.0?

10 Concluding Remarks

Appendices

References

Index

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Tags: Annabeth Aagaard, Sustainable Business, Business and Functions