Essential Economics for Business 6th edition by John Sloman, Elizabeth Jones- Ebook PDF Instant Download/Delivery: 1292304588 , 9781292304588
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ISBN 10: 1292304588
ISBN 13: 9781292304588
Author: John Sloman, Elizabeth Jones
An introduction to the key principles of micro and macroeconomics Essential Economics for Business offers students a concise, accessible and engaging introduction to economics, in addition to broader business-related topics, including business organisation and strategy. Numerous cases and examples throughout the text illustrate how economics can be used to understand specific business problems or aspects of the business environment, from economic growth, to levels of business investment, interest rates, employment issues, the prices firms charge, the rise of online shopping and Brexit. This is the ideal text for students taking a module including economics on any business or management degree or diploma course.
Essential Economics for Business 6th Table of contents:
Part A Introduction
1 Business and the economic environment
1.1 The business organisation
1.2 The external business environment
1.3 The economist’s approach to business
Box 1.1 A perfect partnership
Box 1.2 The airline industry
Box 1.3 The changing nature of business
Questions
Part end – additional case studies and relevant websites
Part B Markets, Demand and Supply
2 The working of competitive markets
2.1 Business in a perfectly competitive market
2.2 Demand
2.3 Supply
2.4 Price and output determination
2.5 Elasticity of demand and supply
Box 2.1 Stock market prices
Box 2.2 UK house prices
Box 2.3 Shall we put up our price?
Box 2.4 Speculation
Box 2.5 Market intervention
Questions
3 Demand and the consumer
3.1 Demand and the firm
3.2 Understanding consumer behaviour
3.3 Behavioural economics
3.4 Estimating and predicting demand
3.5 Stimulating demand
Box 3.1 Rogue traders
Box 3.2 Problems for unwary insurance companies
Box 3.3 Using policy to change behaviour
Box 3.4 Global advertising trends: a new world
Box 3.5 Advertising and the long run
Questions
4 Supply decisions in a perfectly competitive market
4.1 Production and costs in the short run
4.2 Production and costs: long run
4.3 Revenue
4.4 Profit maximisation
Box 4.1 Diminishing returns and business
Box 4.2 Understanding your fixed costs
Box 4.3 Lights, camera, action
Box 4.4 Minimum efficient scale
Box 4.5 Cost, revenue and profits
Box 4.6 E-commerce
Questions
Part end – additional case studies and relevant websites
Part C The Microeconomic Environment of Business
5 Pricing and output decisions in imperfectly competitive markets
5.1 Alternative market structures
5.2 Monopoly
5.3 Oligopoly
5.4 Game theory
5.5 Alternative aims of the firm
5.6 Setting price
Box 5.1 A fast food race to the bottom
Box 5.2 Premier league football: the sky is the limit
Box 5.3 Market power in oligopolistic industries
Box 5.4 The prisoners’ dilemma
Box 5.5 The Hunger Games
Box 5.6 Behavioural economics and the firm
Questions
6 Business growth and strategy
6.1 Strategic analysis
6.2 Strategic choice
6.3 Growth strategy
6.4 Financing growth and investment
6.5 Starting small
Box 6.1 Business strategy the Samsung way
Box 6.2 The ratios to measure success
Box 6.3 Strategies in uncertain times
Box 6.4 Hotel Chocolat
Questions
7 Multinational corporations and business strategy in a global economy
7.1 The globalisation debate
7.2 Multinational corporations
7.3 Business strategy in a global economy
7.4 Problems facing multinationals
7.5 Multinationals and the host state
Box 7.1 Cross-border merger activity
Box 7.2 Attracting foreign investors
Box 7.3 Grocers go global
Box 7.4 Investing in Africa
Questions
8 Labour and employment
8.1 Market-determined wage rates and employment
8.2 Power in the labour market
8.3 Minimum wages
8.4 The flexible firm and the market for labour
8.5 The labour market and incentives
Box 8.1 New ways of working
Box 8.2 What do post, airlines, bins, buses and universities have in common?
Box 8.3 Does gender inequality still exist?
Box 8.4 Education, earnings, productivity and talent
Questions
9 Government, the firm and the market
9.1 Market failures
9.2 Firms and corporate responsibility
9.3 Government intervention in the market
9.4 Environmental policy
9.5 Competition policy and business behaviour
9.6 The regulation of business
Box 9.1 The problem of free-riders
Box 9.2 The Body Shop
Box 9.3 A Stern rebuke
Box 9.4 The problem of urban traffic congestion
Box 9.5 Google ‘Google’
Questions
Part end – additional case studies and relevant websites
Part D The Macroeconomic Environment of Business
10 The economy and business activit
10.1 The key macroeconomic objectives
10.2 Business activity and the circular flow of income
10.3 The determination of business activity
10.4 The business cycle
10.5 Money, interest rates and business activity
10.6 Unemployment
10.7 Inflation
Box 10.1 Doing the sums
Box 10.2 The economics of playing host
Box 10.3 Sentiment and spending
Box 10.4 Inflation and unemployment: how costly?
Box 10.5 Airlines and the macroeconomy
Questions
11 National macroeconomic policy
11.1 Fiscal policy
11.2 Monetary policy
11.3 Supply-side policy
Box 11.1 The fiscal framework in the eurozone
Box 11.2 The central banks of the USA and the eurozone
Box 11.3 The credit crunch and its aftermath
Box 11.4 Japan’s volatile past and present
Box 11.5 Productivity
Questions
12 The global trading environment
12.1 International trade
12.2 Trade restrictions
12.3 The world trading system and the WTO
12.4 The European Union and the single market
12.5 Brexit
Box 12.1 The changing face of comparative advantage
Box 12.2 Strategic trade theory
Box 12.3 Beyond bananas
Box 12.4 Preferential trading
Box 12.5 In or out?
Questions
13 The global financial environment
13.1 The balance of payments
13.2 The exchange rate
13.3 The growth of global financial flows
13.4 Economic and monetary union in the EU
13.5 International economic policy: managing the global economy
Box 13.1 The importance of international financial movements
Box 13.2 Exchange rate uncertainty and the plight of business
Box 13.3 The euro/dollar seesaw
Box 13.4 Global problems. global answers?
Questions
Part end – additional case studies and relevant websites
Websites appendix
Key ideas
Glossary
Index
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Tags: John Sloman, Elizabeth Jones, Essential Economics