Typography and Motion Graphics The Reading Image 1st edition by Michael Betancourt ISBN 0429627835 9780429627835

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Product details:

ISBN 10: 0429627835
ISBN 13: 9780429627835
Author: Michael Betancourt

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.

Typography and Motion Graphics The ‘Reading Image’ 1st Table of contents:

The ‘Reading-Image’

1 Kinetic Action

Notes

2 Graphic Expression

Notes

3 Chronic Progression

Notes

4 Conclusions

Motion versus Static Design

Reading/Discourse

The Role of Kinesis

Constraints on Semiosis

Notes

Index

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Tags: Michael Betancourt, Typography and Motion, Reading Image