Instruction Manual for GLOBAL 4th Edition by Mike Peng ISBN 8214344584 9798214344584

1. Globalizing Business

1-1. What Is Global Business?

1-2. Why Study Global Business?

1-3. A Unified Framework

1-3a. One Fundamental Question

1-3b. First Core Perspective: An Institution-Based View

1-3c. Second Core Perspective: A Resource-Based View

1-3d. A Consistent Theme

1-4. What Is Globalization?

1-4a. Three Views on Globalization

1-4b. The Pendulum View on Globalization

1-4c. Semiglobalization

1-5. A Glance at the Global Economy

1-6. Organization of the Book

CR-1. Learning Objectives / Key Terms

Section Content

Business Insight Case: A Continent Goes Shopping. Consumer Goods in Africa

2. Understanding Politics, Laws, and Economics

2-1. Understanding Institutions

2-2. What Do Institutions Do?

2-3. An Institution-Based View of Global Business

2-4. Political Systems

2-4a. Democracy

2-4b. Totalitarianism

2-4c. Political Risk

2-5. Legal Systems

2-5a. Civil Law, Common Law, and Theocratic Law

2-6. Property Rights and Intellectual Property Rights

2-6a. Property Rights

2-6b. Intellectual Property Rights

2-7. Economic Systems

2-7a. Market, Command, and Mixed Economies

2-7b. What Drives Economic Development?

2-8. Management Savvy

CR-2. Learning Objectives / Key Terms

Section Content

Business Insight Case: The Wise Man of the East. Lee Kuan Yew

3. Emphasizing Cultures, Ethics, and Norms

3-1. Where Do Informal Institutions Come From?

3-2. Culture

3-2a. Definition of Culture

3-2b. Language

3-2c. Religion

3-3. Classifying Cultural Differences

3-3a. The Context Approach

3-3b. The Cluster Approach

3-3c. The Dimension Approach

3-4. Culture and Global Business

3-5. Ethics

3-5a. Definition and Impact of Ethics

3-5b. Managing Ethics Overseas

3-6. Ethics and Corruption

3-7. Norms and Ethical Challenges

3-8. Management Savvy

CR-3. Learning Objectives / Key Terms

Section Content

Business Insight Case: Credit Suisse in Court. Not Too Big to Jail

4. Leveraging Resources and Capabilities

4-1. Understanding Resources and Capabilities

4-2. Resources, Capabilities, and the Value Chain

4-3. When and When Not to Outsource

4-4. From SWOT to VRIO

4-4a. The Question of Value

4-4b. The Question of Rarity

4-4c. The Question of Imitability

4-4d. The Question of Organization

4-5. Management Savvy

CR-4. Learning Objectives / Key Terms

Section Content

Business Insight Case: Adventures in the Skin Trade. Danish Fur Breeders’ Association

5. Trading Internationally

5-1. Why Do Nations Trade?

5-2. Theories of International Trade

5-2a. Mercantilism

5-2b. Absolute Advantage

5-2c. Comparative Advantage

5-2d. Product Life Cycle

5-2e. Strategic Trade

5-2f. National Competitive Advantage of Industries

5-2g. Evaluating Theories of International Trade

5-3. Realities of International Trade

5-3a. Tariff Barriers

5-3b. Nontariff Barriers

5-3c. Economic Arguments against Free Trade

5-3d. Political Arguments against Free Trade

5-4. Management Savvy

CR-5. Learning Objectives / Key Terms

Section Content

Business Insight Case: Crude Oil Exports. Binning the Ban

6. Investing Abroad Directly

6-1. Understanding the FDI Vocabulary

6-1a. The Key Word Is Direct

6-1b. Horizontal and Vertical FDI

6-1c. FDI Flow and Stock

6-1d. MNE versus Non-MNE

6-2. Why Do Firms Become MNEs by Engaging in FDI?

6-3. Ownership Advantages

6-3a. The Benefits of Direct Ownership

6-3b. FDI versus Licensing

6-4. Location Advantages

6-4a. Location, Location, Location

6-4b. Acquiring and Neutralizing Location Advantages

6-5. Internalization Advantages

6-5a. Market Failure

6-5b. Overcoming Market Failure through FDI

6-6. Realities of FDI

6-6a. Political Views on FDI

6-6b. Benefits and Costs of FDI to Host Countries

6-6c. Benefits and Costs of FDI to Home Countries

6-7. Management Savvy

CR-6. Learning Objectives / Key Terms

Section Content

Business Insight Case: Intel Outside. Business in Costa Rica

7. Dealing with Foreign Exchange

7-1. What Determines Foreign Exchange Rates?

7-1a. Basic Supply and Demand

7-1b. Relative Price Differences and Purchasing Power Parity

7-1c. Interest Rates and Money Supply

7-1d. Productivity and Balance of Payments

7-1e. Exchange Rate Policies

7-1f. Investor Psychology

7-2. Evolution of the International Monetary System

7-2a. The Gold Standard (1870–1914)

7-2b. The Bretton Woods System (1944–1973)

7-2c. The Post–Bretton Woods System (1973–Present)

7-2d. The International Monetary Fund

7-3. Strategic Responses

7-3a. Strategies for Financial Companies

7-3b. Strategies for Nonfinancial Companies

7-4. Management Savvy

CR-7. Learning Objectives / Key Terms

Section Content

Business Insight Case: Switzerland’s Currency. Shaken, Not Stirred

8. Capitalizing on Global and Regional Integration

8-1. Integrating the Global Economy

8-1a. Political Benefits for Global Economic Integration

8-1b. Economic Benefits for Global Economic Integration

8-2. Organizing World Trade

8-2a. General Agreement on Tariffs and Trade: 1948–1994

8-2b. World Trade Organization: 1995–Present

8-2c. Trade Dispute Settlement

8-2d. The Doha Round: “The Doha Development Agenda”

8-3. Integrating Regional Economies

8-3a. The Pros and Cons of Regional Economic Integration

8-3b. Types of Regional Economic Integration

8-4. Regional Economic Integration in Europe

8-4a. Origin and Evolution

8-4b. The EU Today

8-4c. The EU’s Challenges

8-5. Regional Economic Integration in the Americas

8-5a. North America: North American Free Trade Agreement (NAFTA)

8-5b. South America: Andean Community, Mercosur, USAN/UNASUR, and CAFTA

8-6. Regional Economic Integration in the Asia Pacific

8-6a. Australia–New Zealand Closer Economic Relations Trade Agreement (ANZCERTA or CER)

8-6b. Association of Southeast Asian Nations (ASEAN)

8-6c. Asia–Pacific Economic Cooperation (APEC) and Trans-Pacific Partnership (TPP)

8-7. Management Savvy

CR-8. Learning Objectives / Key Terms

Section Content

Business Insight Case: Trump’s First Monday. Ending TPP and Renegotiating NAFTA

9. Growing and Internationalizing the Entrepreneurial Firm

9-1. Entrepreneurship and Entrepreneurial Firms

9-2. Institutions, Resources, and Entrepreneurship

9-2a. Institutions and Entrepreneurship

9-2b. Resources and Entrepreneurship

9-3. Growing the Entrepreneurial Firm

9-3a. Growth

9-3b. Innovation

9-3c. Financing

9-4. Internationalizing the Entrepreneurial Firm

9-4a. Transaction Costs and Entrepreneurial Opportunities

9-4b. International Strategies for Entering Foreign Markets

9-4c. International Strategies for Staying in Domestic Markets

9-5. Management Savvy

CR-9. Learning Objectives / Key Terms

Section Content

Business Insight Case: Snapchat’s IPO Foreshadows Foray into Hollywood. More Than a Camera Company

10. Entering Foreign Markets

10-1. Overcoming the Liability of Foreignness

10-2. Where to Enter?

10-2a. Location-Specific Advantages and Strategic Goals

10-2b. Cultural/Institutional Distances and Foreign Entry Locations

10-3. When to Enter?

10-4. How to Enter?

10-4a. Scale of Entry: Commitment and Experience

10-4b. Modes of Entry: The First Step on Equity versus Nonequity Modes

10-4c. Modes of Entry: The Second Step on Making Actual Selections

10-5. Management Savvy

CR-10. Learning Objectives / Key Terms

Section Content

Business Insight Case: Pearl River Group. The Growth of a Giant

11. Making Alliances and Acquisitions Work

11-1. Defining Alliances and Acquisitions

11-2. How Institutions and Resources Affect Alliances and Acquisitions

11-2a. Institutions, Alliances, and Acquisitions

11-2b. Resources and Alliances

11-2c. Resources and Acquisitions

11-3. Formation of Alliances

11-4. Dissolution of Alliances

11-5. Performance of Alliances

11-6. Motives for Acquisitions

11-7. Performance of Acquisitions

11-8. Management Savvy

CR-11. Learning Objectives / Key Terms

Section Content

Business Insight Case: Chinese Firms in Europe. Gone Shopping

12. Strategizing, Structuring, and Learning around the World

12-1. Multinational Strategies and Structures

12-1a. Pressures for Cost Reduction and Local Responsiveness

12-1b. Four Strategic Choices

12-1c. Four Organizational Structures

12-1d. The Reciprocal Relationship between Multinational Strategy and Structure

12-2. How Institutions and Resources Affect Multinational Strategy, Structure, and Learning

12-2a. Institution-Based Considerations

12-2b. Resource-Based Considerations

12-3. Worldwide Learning, Innovation, and Knowledge Management

12-3a. Knowledge Management

12-3b. Knowledge Management in Four Types of Multinational Enterprises

12-3c. Globalizing Research and Development

12-4. Management Savvy

CR-12. Learning Objectives / Key Terms

Section Content

Business Insight Case: Mary Kay Enters Colombia. From Dallas to the World

13. Managing Human Resources Globally

13-1. Staffing

13-1a. Ethnocentric, Polycentric, and Geocentric Approaches in Staffing

13-1b. The Role of Expatriates

13-1c. Expatriate Failure and Selection

13-2. Training and Development

13-2a. Training for Expatriates

13-2b. Development for Returning Expatriates (Repatriates)

13-2c. Training and Development for Host-Country Nationals

13-3. Compensation and Performance Appraisal

13-3a. Compensation for Expatriates

13-3b. Compensation for Host-Country Nationals

13-3c. Performance Appraisal

13-4. Labor Relations

13-4a. Managing Labor Relations at Home

13-4b. Managing Labor Relations Abroad

13-5. Institutions, Resources, and Human Resource Management

13-5a. Institutions and Human Resource Management

13-5b. Resources and Human Resource Management

13-6. Management Savvy

CR-13. Learning Objectives / Key Terms

Section Content

Business Insight Case: Trade Unions in America. Chattanooga Shoo-Shoo

14. Competing in Marketing and Supply Chain Management

14-1. Three of the Four Ps in Marketing

14-1a. Product

14-1b. Price

14-1c. Promotion

14-2. From Distribution Channel to Supply Chain Management

14-3. Triple as in Supply Chain Management

14-3a. Agility

14-3b. Adaptability

14-3c. Alignment

14-4. How Institutions and Resources Affect Marketing and Supply Chain Management

14-4a. Institutions, Marketing, and Supply Chain Management

14-4b. Resources, Marketing, and Supply Chain Management

14-5. Management Savvy

CR-14. Learning Objectives / Key Terms

Section Content

Business Insight Case: Hidden Gems. Reviving an Old Brand

15. Managing Corporate Social Responsibility Globally

15-1. A Stakeholder View of the Firm

15-1a. A Big Picture Perspective

15-1b. Primary and Secondary Stakeholder Groups

15-1c. The Fundamental Debate on CSR

15-2. Institutions, Resources, and Corporate Social Responsibility

15-2a. Institutions and Corporate Social Responsibility

15-2b. Resources and Corporate Social Responsibility

15-3. Management Savvy

CR-15. Learning Objectives / Key Terms

Section Content

Business Insight Case: The Business of Business. Doing Good and Doing Well

A. PengAtlas Maps

Map 1. Developed Economies and Emerging Economies

Map 2. The Group of 20 (G-20)

Map 3. Political Freedom around the World

Map 4. Top Ten and Bottom Ten Countries by Per Capita Income

Map 5. Religious Heritage around the World

Map 6. Top Merchandise Exporters and Importers

Map 7. Top Service Exporters and Importers

Map 8. FDI Inflows and Outflows

Map 9. The European Union

Map 10. Regional Integration in South America

Map 11. Regional Integration in the Asia Pacific

Map 12. Ease of Doing Business

Map 13. Top Reformers in Doing Business

Map 14. World’s Busiest Airports

Map 15. Countries with the Largest Labor Forces

Map 16. Unemployment Rates in Select Countries

Map 17. Top CO2 Emissions in Metric Tons per Person