Test Bank for Strategic Market Management 10th Edition by David A. Aaker – Ebook PDF Instant Download/Delivery:1118582861 ,978-1118582862
Product details:
ISBN 10: 1118582861
ISBN 13: 978-1118582862
Author: David A. Aaker
Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues.
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