Strategy Builder How to create and communicate more effective strategies 1st edition By Stephen Cummings, Duncan Angwin ISBN 1118707166 9781118707166

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Product details:

ISBN 10: 1118707166
ISBN 13: 9781118707166
Author: Stephen Cummings, Duncan Angwin

The effective conditions for selling a strategy are not that different from a public presentation or a coach seeking to get his players to change tack. For a new approach to succeed you need buy in. Billy Beanes Oakland As viewed the new equations that would change the game of baseball with suspicion and contempt, until his assistant pitcotrliazed them in terms of the geometries of baseball with which they are familiar (a step nicely captured in the movie Moneyball). Similarly, your stakeholders (bosses, employees, peers, government officials, and investors), are already making judgments about how much they will engage with you and your strategy within seven seconds of you beginning to explain it. They (and you) are making strategic decisions at a glance. So how do you best captivate your potential stakeholders in your strategic endeavours?  Over the past 5 years, partly as a result of the increasing use of digital learning materials, there has been a rush of visual guides. Cummings and Angwin have refined this approach to combine a quick guide to key management frameworks with an interactive how to adapt the model approach plus comments and tweets from experts around the world.  

Strategy Builder How to create and communicate more effective strategies 1st Table of contents:

Part One The Concept

The clue in the corner

Opportunities for a New Way of Developing Strategy

5. The need for a third way between the oversimplicity of PowerPoints and the overcomplication of th

4. A need to reduce the distance or separation between managers and other stakeholders

3. An opportunity to seek other ways to convey complex ideas and possibilities

2. Recognizing that what they teach in business school can, and should, change to embrace forgotten

1. An opportunity to find a way through the framework and idea overload and inertia

Seven Strengths of Drawing Strategy

1. Drawing strategy aids memory retention (and more)

2. Drawing strategy provides an effective action orientation

3. Drawing strategy promotes new thinking that builds on the shoulders of giants

4. Drawing strategy enables effective prototyping and ‘design thinking’

5. Drawing helps you see what you think and enables new possibilities to come into view

6. Drawing can bring people together to enable collective understanding

7. Drawing strategy can move people beyond the ‘boilerplate’ and numerical short-termism

What Strategy Builder Does

Part Two Design

PART 2 Contents

User’s Guide to the Strategy Builder’s Framework Profiles

Design features

1. World ratings and rankings

2. Simple, matter-of-fact explanations

3. A ‘real-life’ storyboard and storyline

4. Space

5. Drawing tips: for getting started, enhancing your creativity and key ‘take-outs’

6. Common pitfalls

7. Menu suggestions for fruitful combinations

8. Mutation possibilities

9. Signposts towards further knowledge

Environmental Ecology

Competitive Positioning

Resources and Capabilities

Strategic Growth Options

Managing Performance Strategically

Part Three Realization

Well-built strategies, simply conveyed

Six Stratographic Principles

1. Good stratography attracts and focuses the eye

2. Good stratography spreads the eye

3. Encouraging the eye to wander, engage and find relations

4. Good stratography facilitates zooming in and out

5. Mimesis: good stratography relates to human actions and directions

6. Synaesthesis: good stratography unites different senses and behaviours

Get Building

How to be a Part of the Strategy Development Revolution

Endnotes

Image credits

EULA

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