Marketing Real People Real Choices 8th Edition by Michael Solomon, Greg Marshall, Elnora Stuart – Ebook PDF Instant Download/Delivery: 0132948931, 978-0132948937
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Product details:
ISBN 10: 0132948931
ISBN 13: 978-0132948937
Author: Michael Solomon, Greg Marshall, Elnora Stuart
Real People, Real Choices
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.
Fully integrated with MyMarketingLab, the Eighth Editionfeatures a completely reorganized Table of Contents and chapter pedagogy divided in a four-part structure that emphasizes the value proposition and the process of creating and delivering value. This edition presents more information than ever on marketing research and analytics and students are guided through chapter content with new integrated study maps and assessments that help them actively learn and retain content.
Also available with MyMarketingLab.
MyMarketingLab is an online homework, tutorial, and assessment product designed to improve results by helping students quickly master concepts. Students benefit from self-paced tutorials that feature immediate wrong-answer feedback and hints that emulate the office-hour experience to help keep students on track. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Marketing Real People Real Choices 8th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Michael Solomon, Greg Marshall, Elnora Stuart, Marketing Real, Real Choices