European Business 3rd Edition by Debra Johnson, Colin Turner – Ebook PDF Instant Download/Delivery: 1134622047 , 9781134622047
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Product details:
ISBN 10: 1134622047
ISBN 13: 9781134622047
Author: Debra Johnson, Colin Turner
The third edition of European Business is published at a time of turbulence in Europe. This uncertainty puts Europe’s unique business environment at risk. Key features of the new edition include: assessments of how individual member states affect the integration process and bring diversity to European business; new material on the links between Europe and the World’s other main regions, including emerging economies; new case studies on topics such as the rise of the BRICs, the energy crisis, enlargement and the Euro. The book retains popular pedagogical features to help students make sense of a confusing and complex environment. A unique and accessible text, the book is ideal reading for students of European and International Business and important additional reading for those interested in European politics and economics.
European Business 3rd Table of contents:
Part I A PORTRAIT OF EUROPE: SQUARING THE CIRCLE OF CONTINUING DIVERSITY AND GREATER INTEGRATION?
1 A PORTRAIT OF EUROPE
2 EUROPEAN BUSINESS: STRUCTURE AND PERFORMANCE
3 THE EVOLUTION OF EUROPEAN INTEGRATION
4 EUROPE‧S INSTITUTIONAL FRAMEWORK
Part II THE BUSINESS ENVIRONMENT AND MARKET INTEGRATION
5 THE SINGLE EUROPEAN MARKET: TOWARDS A NEW PHASE OF MARKET INTEGRATION
6 EUROPEAN COMPETITION POLICY: THE GUARDIAN OF INTEGRATED MARKETS
7 PROMOTING STRUCTURAL CHANGE: EU INDUSTRIAL AND ENTERPRISE POLICY
8 ECONOMIC AND MONETARY UNION: A STEP TOO FAR FOR EUROPEAN INTEGRATION?
9 THE EUROPEAN CITIZEN AND CONSUMER
PART III INPUTS AND FACTORS OF PRODUCTION
10 TRANSPORT: TOWARDS EFFICIENT AND EFFECTIVE MOBILITY
11 ENERGY POLICY: THE QUEST FOR COMPETITIVE, CLEAN AND SECURE ENERGY SUPPLIES
12 EU ENVIRONMENT POLICY: A GREEN LIGHT FOR COMPETITIVENESS?
13 A DIGITAL AGENDA FOR EUROPE: CREATING THE INCLUSIVE INFORMATION ECONOMY
14 EUROPEAN LABOUR MARKETS AND THE SEARCH FOR FLEXIBILITY
PART IV EUROPE AND THE REST OF THE WORLD
15 EUROPE IN A GLOBAL CONTEXT
16 ENGAGING WITH THE EUROPEAN SPACE: ENLARGEMENT AND NEIGHBOURHOOD POLICY
17 EUROPEAN BUSINESS IN A GLOBAL CONTEXT: THE DEVELOPED WORLD
18 EUROPE AND THE BRICS: OPPORTUNITY OR THREAT?
19 EUROPE AND THE LEAST DEVELOPED COUNTRIES: TRADE, AID AND THE ACP STATES
Index
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Tags: Debra Johnson, Colin Turner, European Business