The Practical Pocket Guide to Account Planning 1st edition by Chris Kocek – Ebook PDF Instant Download/Delivery: 0989284929 , 9780989284929
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Product details:
ISBN 10: 0989284929
ISBN 13: 9780989284929
Author: Chris Kocek
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you’re a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.
The Practical Pocket Guide to Account Planning 1st Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Chris Kocek, The Practical, Account Planning