The Trend Forecaster’s Handbook 2nd Edition by Martin Raymond – Ebook PDF Instant Download/Delivery: 1786276612 , 9781786276612
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Product details:
ISBN 10: 1786276612
ISBN 13: 9781786276612
Author: Martin Raymond
Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.
The Trend Forecaster’s Handbook 2nd Table of contents:
Chapter One
The Anatomy of a Trend
The Definition of a Trend
The Future Imperfect
The Millennial Hipster
Memes and Trend Viruses
Diffusion of Innovations
Diffusion of Innovation Types
Memes: All Your Base are Belong to Us
Crossing the Chasm
The Raw Movement
Femininity Rebranded
The Diffusion of Innovation Curve
Case Study: Anne Lise Kjaer
The Filter Bubble
The Overton Window
Actively Open-Minded Thinking
Summary
Chapter Two
The Trend Forecaster’s Toolkit
A New Openness
Weak Signals: New Things in the Culture
Cultural Brailing and Horizon Scanning
Influencers
Cultural Scanning
Cross-Cultural Analysis
The Bias Trap
Techniques: Selecting Your Expert Panel
Techniques: Depth Interviewing
Case Study: Henry Mason
Summary
Chapter Three
Intuition and Strategic Foresight
The Foresight Brain
Gut Intuition
Strategic Intuition
Techniques: Boundary Crossing
Flash Foresight
Techniques: Improving Empathy
Strategic Foresight Practices
Three Horizons Scanning
Techniques: Using Observation
Case Study: Patricia Lustig
Backcasting
Summary
Chapter Four
Network Forecasting
Intuitive Forecasting Network
Techniques: Collaborative Innovation Networks (Coins)
Dawn of the Superforecasters
Dots, Nodes, Hubs, Links and Supernodes
The Law of Preferential Attachment
Techniques: Ensuring Network Diversity
The Law of Weak-Tie Networks
The Rule of Diversity In Networks
The 80/20 Principle
Hierarchical Networks
Collaborative Networks
Distributive Networks
Determining a Network’s Purpose
Avoiding the Self-Similarity Bias
Beware the Proximity Principle
Cultivating Trust
Case Study: Lucie Greene
The Anatomy of a Superforecaster
Adversarial Collaboration
An Ethical Backbone
Givers, Takers and Matchers
Summary
Chapter Five
Cultural Triangulation
Decoding the Future
Cultural Triangulation
The Interrogation Stage
Techniques: Successful Question Framing
Case Study: Ariane Van De Ven
Research Framing
Trend Index Wheel
Polling Consumers
Ai and Descriptive Analytics
The Observation Stage
The Intuition Stage
Techniques: Undertaking Photographic Case Studies
Case Study: The Future Laboratory
Writing Up Your Report
Summary
Chapter Six
Scenario Planning
The Multiple Futures Machine
Scenario Planning Stages
Techniques: Successful Role Playing
Alternative Forecasting Methodologies and Techniques
Case Study: Anab Jain
The European School and the American School of Scenario Planning
Summary
Chapter Seven
Foresight, Strategy and Sprint Innovation
The Ideation Machine
Research and Innovation Stages
Techniques: Working Through the Innovation Process
The Inspiration and Research Stage
Techniques: Running a Successful Workshop
The Translation and Challenge Stage
The Immersion Stage
The Product Development Stage
Case Study: Cat Tully
Summary
Notes
The Future Laboratory Glossary of Trends
Index
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Tags: Martin Raymond, The Trend, Forecaster’s Handbook