Testing business ideas 1st edition by David Bland, Alexander Osterwalder – Ebook PDF Instant Download/Delivery: 1119551423 , 9781119551423
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ISBN 10: 1119551423
ISBN 13: 9781119551423
Author: David Bland, Alexander Osterwalder
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
- Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
- Close the knowledge gap between strategy and experimentation/validation
- Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Testing business ideas 1st Table of contents:
SECTION 1 — DESIGN
1.1 — DESIGN THE TEAM
Team Design
Team Behavior
Team Environment
Team Alignment
1.2 — SHAPE THE IDEA
Business Design
The Business Model Canvas
The Value Proposition Canvas
SECTION 2 — TEST
2.1 — HYPOTHESIZE
Hypothesis
Assumptions Mapping
2.2 — EXPERIMENT
Experiment
2.3 — LEARN
Evidence
Insights
Confidence Level
2.4 — DECIDE
Decide
2.5 — MANAGE
Experiment Ceremonies
Principles of Experiment Flow
Ethics in Experimentation
Experiment Guidelines
SECTION 3 — EXPERIMENTS
3.1 — SELECT AN EXPERIMENT
Experiment Selection
Discovery Experiments
Validation Experiments
Experiment Sequences
3.2 — DISCOVERY
Discovery Experiments
Customer Interview
Partner & Supplier Interviews
Expert Stakeholder Interviews
A Day in the Life
Discovery Survey
Search Trend Analysis
Web Traffic Analysis
Discussion Forums
Sales Force Feedback
Customer Support Analysis
Online Ad
Link Tracking
Feature Stub
404 Test
Email Campaign
Social Media Campaign
Referral Program
3D Print
Paper Prototype
Storyboard
Data Sheet
Brochure
Explainer Video
Boomerang
Pretend to Own
Product Box
Speed Boat
Card Sorting
Buy a Feature
3.3 — VALIDATION
Validation Experiments
Clickable Prototype
Single Feature MVP
Mash-Up
Concierge
Life-Sized Prototype
Simple Landing Page
Crowdfunding
Split Test
Presale
Validation Survey
Wizard of Oz
Mock Sale
Letter of Intent
Pop-Up Store
Extreme Programming Spike
SECTION 4 — MINDSET
4.1 — AVOID EXPERIMENT PITFALLS
Experiment Pitfalls
4.2 — LEAD THROUGH EXPERIMENTATION
Improving Business Models
Inventing Business Models
Steps Leaders Can Take
Create More Leaders
4.3 — ORGANIZE FOR EXPERIMENTS
Silos vs. Cross-Functional Teams
Thinking Like a Venture Capitalist
Innovation Portfolio
Investment Committees
Afterword
Glossary
Acknowledgments
About the Authors
Index
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Tags: David Bland, Alexander Osterwalder, Testing business ideas