Principles of Integrated Marketing Communications 1st edition by Lawrence Ang – Ebook PDF Instant Download/Delivery: 1107649188, 9781107649187
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Product details:
ISBN 10: 1107649188
ISBN 13: 9781107649187
Author: Lawrence Ang
Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to develop sophisticated marketing campaigns for contemporary business environments. Designed to introduce readers to IMC in an engaging way, this valuable • Covers the latest concepts and tools in marketing and communications • Presents topics in light of their underlying theories and principles • Includes case studies adapted from recent, real-world examples (drawn from both Australian and international contexts). Each chapter contains a ‘Further thinking’ section, giving readers the opportunity to extend their understanding of the conceptual and historical underpinnings of IMC, and teaching them how to analyse and overcome problems when devising an IMC strategy. Each chapter also includes learning objectives and review questions, to reinforce knowledge. Additional material – including extra case studies and topical multimedia files – is available on the companion website at www.cambridge.edu.au/academic/imc.
Principles of Integrated Marketing Communications 1st Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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