Political Campaign Communication 1st Edition by Robert E. Denton Virginia Tech, Judith Trent University of Cincinnati, Robert Friedenberg Miami University of Ohio ISBN 978-1538112601 1538112604

Political Campaign Communication 1st Edition by Robert E. Denton Jr. Virginia Tech, Judith S. Trent University of Cincinnati, Robert V. Friedenberg Miami University of Ohio – Ebook PDF Instant Download/Delivery: 978-1538112601, 1538112604
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Product details: 

ISBN 10:  1538112604

ISBN 13: 978-1538112601

Author:  Robert E. Denton Jr. Virginia Tech, Judith S. Trent University of Cincinnati, Robert V. Friedenberg Miami University of Ohio

Political Campaign Communication: Principles and Practice, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. Through historical and contemporary examples, this book offers readers a realistic understanding of the strategic and tactical communication choices candidates and their managers make as they wage the campaign.

Updates to The Ninth Edition Include:

Two completely new chapters – Chapter 6 and Chapter 13 – discuss ethical considerations of political campaign communication and the practice of contemporary journalism in today’s campaigns. Political campaign communication from the ground-breaking 2016 presidential election. Expanded material on use and tactics of social media, new platforms and communication technologies.
One of the most comprehensive and consistently updated volumes available on the subject, the ninth edition of Political Campaign Communication: Principles and Practice traces political communication from its roots in public speeches and campaign whistle-stops to the current explosion of information in the viral hothouse of social media, making it essential reading for students in communication and political science courses.

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