Meetings Expositions Events and Conventions An Introduction to the Industry 5th edition by George Fenich ISBN 0134735900 978-0134735900

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Product details:

ISBN 10: 0134735900
ISBN 13: 978-0134735900
Author: George Fenich 

For courses in events and convention management.

The most thorough, up-to-date text on the MEEC industry
Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC – meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry’s most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition.

Meetings Expositions Events and Conventions An Introduction to the Industry 5th Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: George Fenich, Meetings Expositions, the Industry