Test Bank for Advertising An Integrated Marketing Communication 3rd Edition by George Edward Belch, Michael Belch, Gayle Kerr, Irene Powell ISBN 174307865X 9781743078655

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ISBN 10: 174307865X
ISBN 13: 9781743078655
Author: George Edward Belch, Michael Belch, Gayle Kerr, Irene Powell

Belch, Belch, Kerr and Powell provide the ideal student-centered introduction to the fast-changing field of integrated marketing communications. Technologies such as the convergence of the internet, mobile devices, and traditional channels are changing the way companies use marketing tools to communicate with their customers. The third edition of this market-leading text has been extensively revised to examine how cutting-edge developments are impacting the IMC program of marketers.All vignettes, cases and boxes showcasing specific examples of how companies and their communications agencies are using integrated marketing communications are new or updated. They provide engaging insights into the most current and popular campaigns being used by marketers and the key current trends and developments taking place in the advertising world.A wealth of online resources enable students to test their own knowledge of core concepts and apply the theory in practical exercises. With a pre-paid AdForum subscription students can stay completely up to date with latest and best examples of integrated marketing communications from industry.

Advertising An Integrated Marketing Communication 3rd Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: George Edward Belch, Michael Belch, Gayle Kerr, Irene Powell, Integrated Marketing