Innovation Management Context strategies systems and processes 1st editon by Pervaiz Ahmed, Charlie Shepherd ISBN 0273683764 978-0273683766

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ISBN 10: 0273683764
ISBN 13: 978-0273683766
Author:  Pervaiz Ahmed, Charlie Shepherd

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ‘innovation’, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?

This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices.

Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.

Innovation Management Context strategies systems and processes 1st Table of contents:

PART 1:  Understanding Innovation and Creativity

Chapter 1:  Innovation in context
Chapter 2:  Creativity and innovation

PART 2:  Strategic Focus – Setting a Direction

Chapter 3:  Strategy and innovation
Chapter 4:  Technology strategy

PART 3:  Structure for New Product Development – Frameworks

Chapter 5:  Innovation process management
Chapter 6:  Optimising innovation decision-making and portfolio management
Chapter 7:  Innovation performance measurement

PART 4:  Aligning People – Culture and Structure

Chapter 8:  People, leadership and structure for innovation
Chapter 9:  Culture and climate for innovation
Chapter 10:  Innovation in a global world

PART 5:  Execution Within a Structured Development Process

Chapter 11:  Market learning
Chapter 12:  Design and manufacture for innovation
Chapter 13:  Supply chain management and innovation
Chapter 14:  Knowledge management and learning for innovation

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