Business Research Methods 12th Edition by Donald Cooper, Pamela Schindler – Ebook PDF Instant Download/Delivery: 0073521507, 978-0073521503
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ISBN 10: 0073521507
ISBN 13: 978-0073521503
Author: Donald R. Cooper, Pamela S. Schindler
The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students’ grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
Business Research Methods 12th Table of contents:
Part I Introduction to Business Research
Chapter 1: Research in Business
The chapter-opening pull quote; opening paragraph expounding on the theme relating to cloud technology and research
Chapter 2: Ethics in Business Research
Learning Objectives serve as memory flags.
Chapter 3: Thinking Like a Researcher
a new PicProfi le related to what infl uences online purchasers to abandon; the images related to the use of observation research and curiosity; and a new from-the-headlines discussion question. The following items were moved to the IM: the Snapshot related to researching emerging issues (Forrester Research: Can an Auto Dealership Go Lean?). The Synovate ad was removed.
Chapter 4: The Research Process: An Overview
Snapshot related to embedding feedback mechanisms in websites on The Container Store and OpinionLab; new PicProfi le relating to emerging techniques in research from the GRIT report; new Snapshot related to use of video and online research involving new and expecting moms
Chapter 5: Clarifying the Research Question through Secondary Data and Exploration
Help in moving from management dilemma to research design.
Part II The Design of Business Research
Chapter 6: Research Design: An Overview
The chapter-opening pull quote; text changes to refl ect the repurposing of the CompleteCare research as an online survey and new statistics on qualitative research
Chapter 7: Qualitative Research
All researchers increasingly need qualitative skills.
Chapter 8: Observation Studies
The following elements are new to this edition: the chapter-opening pull quote; a new Snapshot related to neuroscience and PET scan in business research; a new Snapshot on Web-based eye tracking research;
Chapter 9: Experiments
The following elements are new to this edition: the chapter-opening pull quote; new Snapshot on Wendy’s new burger test market; new Snapshot on a beverage message experiment; and a new from-the-headlines discussion question related to mergers
Chapter 10: Surveys
PicProfi le related to interview methodology use over time; in-text changes related to updating statistics and, within Exhibits, company name changes
Part III The Sources and Collection of Data
Chapter 11: Measurement
The chapter-opening pull quote; new image related to the in-text example; new image and new in-text changes about nominal scales related to that image
Chapter 12: Measurement Scales
The chapter-opening pull quote; the iThink image related to online focus groups; the Snausages PicProfi le; a new Snapshot related to Maritz and how it measures customer satisfaction
Chapter 13: Questionnaires and Instruments
The following elements were moved to the IM: the Snapshot Extensive Research Launches Starbucks Card Duetto™ Visa. The following element was eliminated: The DDW image
Appendix 13A: Crafting Effective Measurement Questions
Chapter 14: Sampling
A new Snapshot on using charitable donations to incentivize participation
Appendix 14A: Determining Sample Size
Part IV Analysis and Presentation of Data
Chapter 15: Data Preparation and Description
The chapter-opening pull quote; new image related to data quality
Appendix 15A: Describing Data Statistically
Chapter 16: Exploring, Displaying, and Examining Data
a new Snapshot on Novations data visualization; Exhibits 16-2 and 16-3 are new and relate to social media use and text references to these Exhibits have been changed as well
Chapter 17: Hypothesis Testing
Prius image and caption with updated information
Chapter 18:Measures of Association
The chapter-opening pull quote; a new Snapshot about the Oscars
Chapter 19: Presenting Insights and Findings: Written Reports
This was previously
Chapter 20: Presenting Insights and Findings: Oral Presentations
An emphasis on presentation.
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