The Business Writer’s Handbook 12th edition by Gerald Alred, Charles Brusaw, Walter Oliu – Ebook PDF Instant Download/Delivery: 1319058493, 978-1319058494
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Product details:
ISBN 10: 1319058493
ISBN 13: 978-1319058494
Author: Gerald Alred, Charles Brusaw, Walter Oliu
From abstracts to online professional profiles, from blogs and forums the e-mail and formal reports, The Business Writer’s Handbook uses smart, accessible language to spotlight and clarify business writing today. Hundreds of topic entries, 90+ sample documents, at-a-glance checklists, and clear, explicit models, communicate the real-world practices of successful business writers.
Developed by a legendary author team with decades of combined academic and professional experience, the book’s intuitive, alphabetical organization makes it easy to navigate its extensive coverage of grammar, usage, and style. Plus, updated, in-depth treatment of pressing issues like the job search, audience awareness, source documentation, and social media use on the job resonate both in class and at the office.
With a refreshed, integrated focus on the ways technologies shape writing, the Twelfth Edition of the Handbook is the indispensable reference tool for writing successfully in the workplace.
The Business Writer’s Handbook 12th Table of contents:
- Inside Front Cover
- Halftitle Page-1
- About the Authors
- Title Page
- Copyright Page
- Contents
- Preface
- Five Steps to Successful Writing
- Checklist of the Writing Process
- Halftitle Page-2
- A
- a / an
- a lot
- abbreviations
- Using Abbreviations
- Forming Abbreviations
- Names of Organizations
- Measurements
- Personal Names and Titles
- Common Scholarly Abbreviations and Terms
- above
- absolutely
- abstract / concrete words
- abstracts
- Types of Abstracts
- Writing Strategies
- accept / except
- acceptances / refusals (for employment)
- acknowledgments
- acronyms and initialisms (see abbreviations)
- active voice (see voice)
- ad hoc
- adapt / adept / adopt
- adapting to new technologies
- adjectives
- Limiting Adjectives
- Articles
- Demonstrative Adjectives
- Possessive Adjectives
- Numeral Adjectives
- Indefinite Adjectives
- Comparison of Adjectives
- Placement of Adjectives
- Use of Adjectives
- adjustment messages
- Full Adjustments
- Partial Adjustments
- adverbs
- Types of Adverbs
- Comparison of Adverbs
- Placement of Adverbs
- affect / effect
- affectation
- affinity
- agreement
- Subject-Verb Agreement
- Compound Subjects
- Pronoun-Antecedent Agreement
- Gender
- Number
- Compound Antecedents
- allegedly / supposedly
- all ready / already
- all right
- all together / altogether
- allude / elude / refer
- allusion / illusion
- allusions
- also
- ambiguity
- amount / number
- ampersands
- and / or
- annual reports
- Structure and Parts
- Financial Highlights
- Statement to Shareholders
- Narrative Section
- Financial Statement
- Board of Directors and Company Officers
- Preparing the Report
- Design and Visuals
- antonyms
- apostrophes
- Showing Possession
- Indicating Omission
- Forming Plurals
- appendixes
- application cover letters
- Opening
- Body
- Closing
- Proofreading and Follow-up
- appositives
- articles
- as / because / since
- as much as / more than
- as such
- as well as
- audience
- Analyzing Your Audience’s Needs
- Writing for Varied and Multiple Audiences
- augment / supplement
- average / median / mean
- awhile / a while
- awkwardness
- B
- bad / badly
- balance / remainder
- beside / besides
- between / among
- between you and me
- bi- / semi-
- biannual / biennial
- biased language
- Sexist Language
- bibliographies
- blogs and forums
- Organizational Uses
- Writing Style
- both . . . and
- brackets
- brainstorming
- brochures
- Types of Brochures
- Designing a Brochure
- Cover Panel
- First Inside Panel
- Subsequent Panels
- bulleted lists (see lists)
- business plans
- Purposes and Audience
- Format, Length, and Sections
- Company Description and Strategy
- Business Description
- Vision and Mission Statements
- Goals and Milestones
- Management and Key Team Members
- Market Analysis and Strategy
- Marketing Plan
- Financial Analysis
- Supporting Documents
- business writing style
- buzzwords
- C
- can / may
- cannot
- capital / capitol
- capitalization
- Proper Nouns
- Common Nouns
- First Words
- Specific Groups
- Specific Places
- Specific Institutions, Events, Concepts
- Titles of Works
- Professional and Personal Titles
- Abbreviations and Letters
- Miscellaneous Capitalizations
- case
- Subjective Case
- Objective Case
- Possessive Case
- Appositives
- Determining the Case of Pronouns
- cause-and-effect method of development
- Evaluating Evidence
- Linking Causes to Effects
- center on
- chronological method of development
- cite / sight / site
- clarity
- clauses
- clichés
- coherence
- collaborative writing
- Tasks of the Collaborative Writing Team
- Planning
- Research and Writing
- Reviewing
- Revising
- Using Collaborative Writing Software
- collection letters
- colons
- Colons in Sentences
- Colons with Salutations, Titles, Citations, and Numbers
- Punctuation and Capitalization with Colons
- Unnecessary Colons
- comma splice
- commas
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Tags: Gerald Alred, Charles Brusaw, Walter Oliu, The Business


