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Integrated Marketing Communications Strategic Planning Perspectives 5th edition By Keith Tuckwell ISBN 0137595815 9780137595815

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Product details:

ISBN 10:  0137595815 
ISBN 13:  9780137595815 
Author: Keith Tuckwell

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

This product will fully retire on June 1, 2026. Please speak to your sales representative about alternative solutions for your course.

Integrated Marketing Communications Strategic Planning Perspectives 5th Table of contents:

  1. Integrated Marketing Communications: An Overview
  2. Strategic Planning Principles
  3. Branding Strategy
  4. Advertising Planning: Creative
  5. Advertising Planning: Traditional Media
  6. Planning for Direct Response Communications
  7. Planning for Online and Interactive Communications
  8. Sales Promotion
  9. Public Relations
  10. Experiential Marketing, Events, and Sponsorships
  11. Personal Selling
  12. Evaluating Marketing Communications Programs
  • Appendix 1 Media Buying Principles and Media Information Resources
  • Appendix 2 Integrated Marketing Communications Plan: Mr. Sub

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Tags: Keith Tuckwell, Integrated Marketing, Planning Perspectives