DataStory 1st edition by Nancy Duarte – Ebook PDF Instant Download/Delivery: 1940858984 , 978-1940858982
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ISBN 10: 1940858984
ISBN 13: 978-1940858982
Author: Nancy Duarte
Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on.
Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well, drives very important outcomes.
Even though most roles depend on data, communicating well is the top skill gap in roles using data. The essential skill for today’s leaders (and aspiring leaders) is shaping data into narratives that make a clear recommendation and inspire others to act.
Almost every role today uses data for decision making. As you grow in your career, you can become a strategic advisor and ultimately a leader using data to shape a future where humanity and organizations flourish.
Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data.
DataStory teaches you the most effective ways to turn your data into narratives that blend the power of language, numbers, and graphics. This book is not about visualizing data, there are plenty of books covering that. Instead, you’ll learn how to transform numbers into narratives to drive action.
- It will help you communicate data in a way that creates outcomes both inside and outside your own organization.
- It will help you earn a reputation as a trusted advisor, which will advance your career.
- it will help your organization make faster decisions and inspire others to act on them!
Nancy Duarte is one of the preeminent storytellers in American business and the acclaimed author of Slide:ology, Resonate, and the HBR Guide to Persuasive Presentations comes this book that will help you transform numbers into narratives.
DataStory 1st Table of contents:
Introduction
Understand the Science of Story
Transform Numbers into Narratives
Communicate Data to Lead
Invest Time in Communication Skills
Embrace the Power of Story
SECTION 1 | Communicate Data to Others
I. Becoming a Communicator of Data
Invest in Data Communication Skills
Explain Data Through Storytelling
Become Like the Mentor in a Story
Resolve a Spectrum of Problems and Opportunities with Data
Move into a Creative Process
Cultivate Your Intuition
II. Communicating to Decision-Makers
Know Your Decision-Maker
Respect Their Time; Executives Are Busy
Know How Executives Are Measured
Understand How Executives Consume Information
Expect Questions and Interruptions
SECTION 2 | Bring Clarity Through Story Structure
III. Crafting a Data Point of View
Formulate Your Data Point of View (DataPOV™)
Understand How Great Brands Communicate with Data
Choose the Most Effective Action for Your DataPOV
Decipher Performance and Process Verbs
Craft Actions with the Best Strategic Insight
IV. Structuring an Executive Summary as a DataStory
Leverage the Structure of a Story Arc
Write an Executive Summary in Three Acts
Change the Fortune of the Messy Middle
Use Your DataPOV as the Third Act
V. Creating Action Through Analytical Structure
Blend Logical and Persuasive Writing
Structure a Recommendation Tree
Define Actions to Support Your DataStory
Motivate by Explaining Why
Be Your Own Skeptic
Include Assumptions by Stating “This Is True If…”
Review the Components of a Recommendation Tree
SECTION 3 | Make Clear Charts and Slides
VI. Choosing Charts and Writing Observations
Choose Charts Everyone Understands
Write Clear Chart Titles
Make Descriptive Observations
Use Adjectives for Bar Charts to Observe Size
Use Adjectives for Component Charts to Observe Ratios
Use Adverbs for Line Charts to Observe Trends
VII. Annotating Insights onto Charts
Overlay Visual Annotations onto a Chart
Amplify a Data Point
Add Math to Data Points
Make Insights Visually Consumable
VIII. Building a Skimmable Slidedoc™*
Build a Recommendation as a Slidedoc
Think of a Slidedoc as a Visual Book
Organize Content to Be Readable
Deviate from Standard Format for Emphasis
Emphasize Text That Must Be Read
Review the Anatomy of a Recommendation Tree
Review a Slidedoc as a Recommendation Tree
SECTION 4 | Make Data Stick
IX. Marveling at the Magnitude
Attach the Data to Something Relatable
Develop a Sense of Scale
Connect Data to Relatable Size
Connect Data to Relatable Time
Compare Data to Relatable Things
Express How You Feel About the Data
X. Humanizing Data
Meet the Hero and Adversary of the Data
Know the Adversary in the Data
Address the Conflict in the Data
Speak with the Characters
Share Context to Add Meaning to Data
Save Lives with Data | Case Study: Dr. Rosalind Picard
XI. Storytelling with Data
Leverage the Temporal Dimension When Presenting Data
Reveal Hidden Data
Reveal Hidden Data | Case Study: Al Gore
Tell a Story with an Emotional Arc | Case Study: Kurt Vonnegut
Data Confirms an Emotional Arc in Stories
Reverse Ill Fortune into a Cinderella Arc | Case Study: Internal All-Hands Meeting
Charity: Water Storytelling with Data | Case Study: Scott Harrison
Summary
Appendix
Move the Narrative Forward
Speed Up Decision-Making with a One-Page Recommendation Tree
References
Photo Credits
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