Communication Science Theory and Research 1st edition by Marina Krcmar, David Ewoldsen, Ascan Koerner ISBN 0415533848 978-0415533843

Communication Science Theory and Research 1st edition by Marina Krcmar, David Ewoldsen, Ascan Koerner- Ebook PDF Instant Download/Delivery: 0415533848 , 978-0415533843
Full download Communication Science Theory and Research 1st edition after payment

Product details:

ISBN 10: 0415533848
ISBN 13: 978-0415533843
Author: Marina Krcmar, David Ewoldsen, Ascan Koerner

This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly “communication science” approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.

Communication Science Theory and Research 1st Table of contents:

Introduction

Part I Communication Theory

1 An Introduction to Theory

Phenomenon as Starting Place

Implicit vs. Explicit Theory

Concepts and Variables

Variables and Theoretical Linkages

Conceptual Models

Operationalization and Operational Linkages

What Theory is NOT

Characteristics of Good Theory

Processes in Theory Development

The Role of the Social and Environmental Context in Theory

References

2 What is Communication?

Communication and Interdisciplinarity

Philosophical Roots of Communication

Communication: Starting with Phenomena

Characteristics of Communication Study

1 Communication Has, as Its Focus, a Communication Phenomenon or Incident

2 Communication Has, as Its Focus, Communication as a Process

3 Assessment of Likely or Actual Outcomes of Communication

4 An Understanding of the Interlocutors

5 Communication Searches for Regularities, Measured or Theoretically Described

6 A Consideration of the Context of a Communication

7 An Understanding of the Channels of Communication, Organizationally or Socially Defined

Has Communication Scholarship Made a Difference?

Communication in the Academy

Communication Associations, Conferences, and Journals

References

3 History of Communication

Between the World Wars

Propaganda and the Hypodermic Needle Model of Media Effects

Emergence of Critical Scholarship in Germany

Concerns about the Influence of New Media on Children

Influences from Allied Disciplines

The Impact of Radio

Rockefeller Foundation Group on Mass Communication Research

World War II

After the War Emergence of a Paradigm

Growth of Research Institutes

British Cultural Studies

Conclusion

Notes

References

4 Philosophical Underpinnings of the Communication Science Approach

A Broad-Based Look at Communication

Background of Communication Science

Naturalism, Post-Positivism, and Communication Science

Distinctions and Categories in the Social Sciences and in Communication

References

5 Positivism/Causality/Explanation

Knowledge and Knowledge Claims

The Epistemology of Social Science

The Scientific Method and Positivism

Post-Positivism

Explanation and Causality

Operationalizations

Conclusion

References

6 Conducting Research in Communication Science

Approaching Method in Communication Science

Choosing a Method

Experimental Design

Threats to Validity

External Validity

Experimental Design and the Search for Validity

Surveys

Content Analysis

Big Data

References

Part II Communication Research

7 Mass Media Effects Models

A Brief History

What Do We Mean by Media Effects?

Sociological-Level Theories

Cultivation Theory

Social Learning Theory

The Third-Person Effect

Parasocial Interaction

Agenda Setting and Framing

Cognitive-Level Theories

Priming

Schema

Mental Models

Arousal-Based Models

Excitation Transfer

Meta-Theories

Conclusion

References

8 Media Use Models

Selective Exposure to Media

Uses and Gratifications

A Brief History of Uses and Gratifications

Criticisms of the Uses and Gratifications Approach

Excitation and Affect-Based Approaches

Disposition-Based Approaches

Mood Management

Mood Adjustment

Personality Factors

Sociological Factors in Selective Exposure

Social Cognitive Theory

References

9 Message Processing

Children’s Attention to Television

Models of Children’s Attention to TV

Capacity Models of Message Processing

The Capacity Model

Limited-Capacity Model of Motivated Mediated Message Processing

Comprehension

The Encoding/Decoding Model

Mental Models

Situation Models and Comprehension

The Landscape Model

The Event-Indexing Model

Model of Narrative Comprehension and Engagement

Conclusion

Notes

References

10 Interpersonal Communication

Defining Interpersonal Communication

A Functional Approach to Interpersonal Communication

Functions of Interpersonal Communication

Function One: Relationship Development and Maintenance

Function Two: Information Exchange

Function Three: Define and Give Meaning to Individual Experiences

Function Four: Create Social Reality for Self and Other

Function Five: Influencing Others

Conclusion

References

11 Small Group and Organizational Communication

Similarities between Group and Organizational Communication

Organizational Communication

Organizations as Cultures

Organizations as Designed Machines

Organizations as Networks of Relationships

Small Group Communication

Small Groups as Cultures

Small Groups as Machines

Small Groups as Relationship Networks

Conclusion

References

12 Persuasion

What Exactly Is Persuasion?

Definition of Attitude

Theories of Attitude Formation

Mere Exposure Effect

Conditioning

Theories of Persuasion

Dissonance Theory

Self-Perception Theory

Discrepancy-Based Models of Persuasion

Motivational Approaches: Attitude Functions

Process Theories of Persuasion

Dual Process Models of Persuasion

The Elaboration Likelihood Model

Self-Validation Hypothesis

The Heuristic-Systematic Model (HSM)

The Unimodel

Inoculation Theory

Conclusion

Notes

References

13 Political Communication

Two-Step Flow Model and the Limited Effects Era

Not so Limited Effects Models

Agenda Setting

Political Priming

Framing

The Content of Political News Coverage

Gatekeeping

Models of Agenda Building

Framing

Conclusion

Notes

References

14 Social Media

Who Is Using Social Media?

Uses and Functions of Social Media

Effects of Social Media

Marketing

News

Social and Political Change

Conclusions

References

15 Health Communication

Diffusion of Innovations

The Health Belief Model

The Extended Parallel Process Model of Fear Appeals

Education and Entertainment

Attitude–Behavior Relationship

The Theory of Reasoned Action and Its Progenies

The Process Model of the Attitude–Behavior Relationship

Motivation and Opportunity as Determinants: The MODE Model

Stages of Change

Interpersonal Health Communication

Doctor–Patient Communication

Patient Narratives

Conclusion

Notes

References

16 Relationships, Marriage, and Family Communication

Historical Background

Marital Communication

Expressing Positive Affect

Social Support

Demand–Withdrawal

Marital Conflict

Marriage Typologies

Family Communication

Family Secrets

Affective Communication in Families

Olson’s Circumplex Model

Family Communication Patterns Theory

Conclusion and Future Directions

References

17 The Future of Communication

Interdisciplinarity, Post-Disciplinarity, and Circling the Wagons

Credibility in Communication

The Impact of Communication Research

Theory, New Technology, and a Move Forward

Future of Communication Research

References

Author Index

Subject Index

People also search for Communication Science Theory and Research 1st :

communication science and rhetorical studies

communication science theory and research

communication science and social inquiry

communication theory and research

communication science theories

Tags: Marina Krcmar, David Ewoldsen, Ascan Koerner, Communication Science