Solution Manual for A Preface to Marketing Management 14th Edition by Paul Peter , James Donnelly  9780077861063 007786106X

Solution Manual for A Preface to Marketing Management 14th Edition by Paul Peter , James Donnelly  – Ebook PDF Instant Download/Delivery:007786106X,9780077861063

Product details:

ISBN 10: 007786106X
ISBN 13: 9780077861063
Author: J. Paul Peter,James Donnelly 

Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.

The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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