Business Essentials for Strategic Communicators 1st edition by Ragas, Culp ISBN‎ 1137387734 ‎ 978-1137387738

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Product details:

ISBN 10:‎ 1137387734
ISBN 13: ‎ 978-1137387738
Author: Ragas, Culp 

The rise of digital media and the public’s demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don’t hold an MBA and didn’t study business in college. 
Business Essentials for Strategic Communicators provides communication professionals and students with the essential ‘Business 101’ knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more–all with an eye on how this knowledge helps them do their jobs better as communication professionals. 

Business Essentials for Strategic Communicators 1st Table of contents:

Acknowledgments

PART I.  Introduction to Business Essentials for Communicators

1  Why Knowledge of “Business 101” Matters

PART II.  Foundational Business Knowledge for Communicators

2  Economics and Economic Indicators

3  Finance and the Stock Market

4  Accounting and Financial Statements

5  The Law and Corporate Disclosure

6  Intangible Assets and Nonfinancial Information

PART III.  Focal Areas at the Intersection of Business and Communication

7  Corporate Governance

8  Corporate Social Responsibility

9  Corporate Reputation

PART IV.  Demonstrating and Improving the Business Value of Communication

10  Research, Measurement, and Evaluation

Glossary

References

Index

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Tags: Ragas, Culp, Business Essentials, Strategic Communicators