Organizational Creativity 1st edition by Gerard Puccio, John Cabra, Nathan Schwagler ISBN 1452291551 978-1452291550

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ISBN 10: 1452291551
ISBN 13: 978-1452291550
Author: Gerard Puccio, John Cabra, Nathan Schwagler 

Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

Organizational Creativity 1st Table of contents:

Introduction: Purpose and Design of This Book

About the Authors

Knowing: Creativity Knowledge to Support a 21st-Century Innovator

Chapter 1. Innovation Wired: You Evolved to Create

Knowing—You Were Born to Be Creative

Creativity Lessons From Evolution

Everyday Creativity

Doing—Tuning in to the Creativity Already Inside of You

Idea Journal and In-and-Out Note Taking

Being—Making Reflection a Habit

► Case Study: The StartupBus

Chapter 2. How to Survive and Thrive in an Era of Innovation and Change

Knowing—The Forces for and Against Creative Thinking

Creativity Lessons From the Chicken

The Domestication of the Human Being: The Positive Side to Conformity

Overcome Your Inner Chicken: Getting Out of Your Comfort Zone

The Impending Perfect Storm

Doing—Removing the But in Your Thinking

Being—Reflecting and Redirecting Yes-But Thinking

► Case Study: Physician of the Future

Chapter 3. What We Know About Creativity

Knowing—Sorting Creativity Fact From Fiction

Misconceptions and Mysterious Things That Go Bump in the Night

A Model for Understanding Creativity: Like a Crime

Doing—Creating Your Own Mood

Being—Developing an Internal Locus of Control

► Case Study: Hacking Creativity in Taiwan

Chapter 4. The Practical Benefits of Creativity: Becoming an Innovation Asset

Knowing—Top Reasons for Studying and Developing Your Creativity

Reason #1. Sustains and Fuels Prosperity in the Innovation Era

Reason #2. Necessary for Success in Today’s Workplace

Reason #3. Contributes to Effective Leadership

Reason #4. Improves Problem-Solving Skills

Reason #5. Enhances Resilience, Coping Skills, and Psychological Well-Being

Doing—Selling Creativity

Being—Making Creativity a Habit

► Case Study: Keen IO: A Learning-First Organization

Doing: Proven Practices for 21st-Century Innovators

Chapter 5. Think: How to Improve Your Fundamental Capacity to Think in Creative Ways

Knowing—Understanding the Creative Mind

A Story About Managing Judgment

Creative Thinking and the Creative Process

Developing the Mindset for Improved Imagination

Doing—Training the Creative Mind

Improving Imagination by Applying Principles for Divergent Thinking

Defer Judgment: The Key Attitude to Open the Creative Mind

Seek Novelty: An Attitude to Ensure Original Thinking

Go for Quantity: A Universal Cognitive Strategy

Make Connections: The Cognitive Ability to Form New Combinations

Being—Internalizing the Divergent Thinking Principles

► Case Study: Dr. Dominic D’Agostino: Navy Seals, Seizures, and Starving Cancer

Chapter 6. Understand: The Power of Observation and the Importance of Problem Definition

Knowing—Seeing and Questioning What Others Miss

Observation and Problem Defining: In Our DNA

The Power of Observation

The Importance of Defining the Problem

Doing—Acting Like a Serial Opportunist

Honing Observational Skills

Honing Problem-Defining Skills

Being—Living Like a Serial Opportunist

► Case Study: Innovation by Observation: NanoTouch Technology

Chapter 7. Ideate: Ways to Visualize and Generate Breakthrough Ideas

Knowing—Ideating: The Mind’s Capacity to See the Future

Visualize: Understanding the Behaviors That Lead to Seeing Ahead

Generate: Knowing How to Produce Many Alternative Ideas

Doing—Using Associative Thinking to Visualize Anew

Being—Living Like an Idea Generator

► Case Study: The Aha Behind Intezyne

Chapter 8. Experiment: Strategies to Develop and Validate the Best Solutions

Knowing—Developing and Validating Through Experimentation

Development: Refining Ideas Through Play, Sketching, and Prototyping

Validation: How to Refine and Select the Best Options

Doing—Acting Like an Idea Developer

Honing Your Idea Development Skills

Honing Your Idea Validation Skills

Being—Living Like an Idea Developer

► Case Study: From Student, to Student-preneur, to Millionaire: The Story of Check I’m Here

Chapter 9. Implement: Gaining Buy-In and Driving Change

Knowing—Everyone Is in the Business of Sales

Perspective Taking Replaces Sales Bluster

Influence Management: The Fine Art of Getting Buy-In

Drive Change: Bridging and Managing Four Critical Aspects

Doing—Acting Like an Influencer and Change Agent

Honing Your Pitch Skills

Honing Your Change Skills

Being—Influencing and Leading Change

► Case Study: ChappellRoberts: Creative Ideas

Being: Ways to Sustain Yourself as a 21st-Century Innovator

Chapter 10. The Emotionally Intelligent Leader

Knowing—Emotional Intelligence Is Not a Soft Skill

A Story About Managing Emotions

Research Support of Emotional Intelligence

Emotional Intelligence Abilities

Transformational Leadership

Blocks and Barriers to Creative Thinking

Fear: The Silent Killer

Doing—Tools and Strategies for Overcoming Creative Blocks

Embracing and Internalizing the Terror of the New

Being—Actively Learning From Failure

► Case Study: Airbnb

Chapter 11. Sustaining Your Creativity: Learning to Defy and Transform the Crowd

Knowing—Investment Theory of Creativity

A Story About a Sandwich That Revolutionized an Industry

Sternberg and Lubart’s Investment Theory of Creativity

Doing—Addressing Resistance to Change

Being—Becoming a 21st-Century Innovator

Limiting Your Options

Resting on Success

Expecting Guarantees

Letting Other People’s Approval Be More Important Than Your Own

Not Being Clear About What You Want

► Case Study: Repeatable Magic: Sergio Fajardo and the Transformation of Medellín, Colombia

Notes

Index

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