Edexcel ASA level Business 5th edition by Dave Hall, Carlo Raffo, Mr Dave Gray, Mr Alain Anderton, Rob Jones – Ebook PDF Instant Download/Delivery: 1447983548, 978-1447983545
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Product details:
ISBN 10: 1447983548
ISBN 13: 978-1447983545
Author: Dave Hall, Carlo Raffo, Mr Dave Gray, Mr Alain Anderton, Rob Jones
Edexcel ASA level Business 5th Table of contents:
Chapter 1: The market
Chapter 2: Market research
Chapter 3: Market positioning
Chapter 4: Demand
Chapter 5: Supply
Chapter 6: Markets
Chapter 7: Price elasticity of demand
Chapter 8: Income elasticity of demand
Chapter 9: Product/service design
Chapter 10: Branding and promotio
Chapter 11: Pricing strategies
Chapter 12: Distribution
Chapter 13: Marketing strateg
Chapter 14: Approaches to staffing
Chapter 15: Recruitment, selection and training
Chapter 16: Organisational design
Chapter 17: Motivation in theory and practice
Chapter 18: Leadership
Chapter 19: Role of an entrepreneur
Chapter 20: Entrepreneurial motives and characteristics
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