Test Bank for International Marketing 3rd edition by Michael Czinkota, Ilkka Ronkainen – Ebook PDF Instant Download/Delivery: 0170237877 , 978-0170237871
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Product details:
ISBN 10: 0170237877
ISBN 13: 978-0170237871
Author: Michael Czinkota, Ilkka Ronkainen
This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers. Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms. The ongoing concerns of the environment and the sustainability of business are integrated throughout the text. Other important emergent areas affecting the practice of international marketing, such as the dominance of social media and e-commerce are also discussed. To aid class discussions, short case studies are presented at the end of each chapter as well as a case for more extensive analysis at the end of each part.
International Marketing 3rd Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Michael Czinkota, Ilkka Ronkainen, International Marketing