Comeback 1st edition by Paul Ingrassia, Joseph White – Ebook PDF Instant Download/Delivery: 0684804379, 978-0684804378
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Product details:
ISBN 10: 0684804379
ISBN 13: 978-0684804378
Author: Paul Ingrassia, Joseph White
In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America’s premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan’s car industry falters and America’s Big Three emerge as formidable global competitors.
Comeback is a story propelled by larger-than-life characters — Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others — and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
Comeback 1st Table of contents:
Book I: The Old Lions
Chapter 1: Detroit’s Lions in Winter
Chapter 2: The Nummi Commandos
Chapter 3: The Lions Roar
Chapter 4: The General Loses Command
Chapter 5: Ford’s Unlikely Hero
Chapter 6: Dead in the Water
Chapter 7: People Power
Chapter 8: Chrysler Crashes
Chapter 9: Ford Falters
Chapter 10: The Japanese Juggernaut
Chapter 11: Lee Leaves
Chapter 12: GM: The April Coup
Chapter 13: GM: The October Revolution
Book: II: The Young Lions
Chapter 14: The Bubble Bursts
Chapter 15: Tommy Lasorda’s Team
Chapter 16: The Mustang
Chapter 17: The López Files
Chapter 18: The New GM
Chapter 19: Neon Lights
Chapter 20: The New Leaders
Chapter 21: Lido Rides Again
Afterword
Timeline for ‘Comeback’
Photographs
Acknowledgments
Notes
Bibliography
Index
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Tags: Paul Ingrassia, Joseph White, Comeback