The PR Styleguide Formats for Public Relations Practice 3rd edition by Barbara Diggs Brown – Ebook PDF Instant Download/Delivery: 1111348111, 978-1111348113
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ISBN 10: 1111348111
ISBN 13: 978-1111348113
Author: Barbara Diggs Brown
A concise and student-friendly handbook, THE PR STYLEGUIDE serves as a complete style guide and reference tool for PR students and practitioners. Assisting students in presenting messages that display great form and style, THE PR STYLEGUIDE addresses the most widely used and accepted practices in developing PR pieces providing many visual examples and a breakdown of the goals for each piece.
The PR Styleguide Formats for Public Relations Practice 3rd Table of contents:
Introduction
Ch 1: Annual Reports
What are They?
Who Gets Them?
What Do They Do?
How Do They Help?
What are the Pitfalls?
How should They Look?
Where should They Go?
Did They Work?
Ch 2: Audio News Releases
What are They?
Who Gets Them?
What Do They Do?
How Do They Help?
What are the Pitfalls?
How should They Look?
Where should They Go?
Did They Work?
Ch 3: Brochures
What are They?
Who Gets Them?
What Do They Do?
How Do They Help?
What are the Pitfalls?
How should They Look?
Where should They Go?
Did They Work?
Ch 4: Communication Audits
What are They?
Who Gets Them?
What Do They Do?
How Do They Help?
What are the Pitfalls?
How should They Look?
Where should They Go?
Did They Work?
Ch 5: Direct Mail Campaigns
What are They?
Who Gets Them?
What Do They Do?
How Do They Help?
What are the Pitfalls?
How should They Look?
Where should They Go?
Did They Work?
Ch 6: Media Kits
What are They?
Who Gets Them?
What Do They Do?
How Do They Help?
What are the Pitfalls?
How should They Look?
Where should They Go?
Did They Work?
Ch 7: Media Lists
What are They?
Who Gets Them?
What Do They Do?
How Do They Help?
What are the Pitfalls?
How should They Look?
Where should They Go?
Did They Work?
Ch 8: Media Tours
What are They?
What Do They Do?
How Do They Help?
What are the Pitfalls?
How should They Look?
Did They Work?
Ch 9: New Media
What are They?
Who Uses New Media and Who Gets Them?
What Do They Do?
What are the Pitfalls?
Did They Work?
AP Style: A Primer
Introduction
Abbreviations and Acronyms
Addresses
Ages
Capitalization
Measures
Numerals
Punctuation Marks
Ch 10: Newsletters
What are They?
What Do They Do?
How Do They Help?
What are the Pitfalls?
What should They Look Like?
Where should They Go?
Did They Work?
Ch 11: News Releases
What are They?
Who Gets Them?
What Do They Do?
How Do They Help?
What are the Pitfalls?
How should They Look?
Where should They Go?
Did They Work?
Ch 12: Opinion-Editorials
What are They?
What Do They Do?
How Do They Help?
What are the Pitfalls?
How should They Look?
Where should They Go?
Did They Work?
Ch 13: Public Service Advertisements and Announcements
What are They?
Who Gets Them?
What Do They Do?
How Do They Help?
What are the Pitfalls?
How should They Look?
Where should They Go?
Did They Work?
Ch 14: Speeches
What are They?
Who Gets Them?
What Do They Do?
How Do They Help?
What are the Pitfalls?
How should They Look?
Where should They Go?
Did They Work?
Ch 15: Video News Releases and Electronic Press Kits
What are They?
Who Gets Them?
What Do They Do?
How Do They Help?
What are the Pitfalls?
How should They Look?
Where should They Go?
Did They Work?
Ch 16: Web Sites
What are They?
Who Gets Them?
What Do They Do?
How Do They Help?
What are the Pitfalls?
How should They Look?
Where should They Go?
Did They Work?
Appendix A: Public Communication Toolbox
Appendix B: Organization Profiles
Appendix C: Writing and Editing Exercises
Appendix D: Editing Marks
Glossary
Index
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