Strategic Advertising Management 5th edition by Larry Percy, Richard Rosenbaum Elliott – Ebook PDF Instant Download/Delivery: 0198703651 , 978-0198703655
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Product details:
ISBN 10: 0198703651
ISBN 13: 978-0198703655
Author:Larry Percy, Richard Rosenbaum Elliott
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.
Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created a resource that clearly illustrates how theory is put in to practice, and how strategic advertising operates in a global economy.
The new edition features more coverage of social media, viral, and online advertising throughout, and a dedicated chapter on ‘Digital Media,’ ensuring that the book continues to offer students the most complete guide to the rapidly evolving landscape of the advertising industry.
Strategic Advertising Management 5th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Larry Percy, Richard Rosenbaum Elliott, Strategic Advertising Management