Crisis Communications 1st edition by Steven Fink – Ebook PDF Instant Download/Delivery: 0071799214 , 978-0071799218
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Product details:
ISBN 10: 0071799214
ISBN 13: 978-0071799218
Author: Steven Fink
The Definitive Guide to Communicating in Any Crisis
“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.”―Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin
There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed.
Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins.
Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable―whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters.
Crisis Communications 1st Table of contents:
1. You Can’t Make This Stuff Up
2. Defining Our Terms
3. What BP Should Have Said
4. Attitude Adjustments
5. Toyota: On a Slippery Crisis Communications Slope with No Brakes
6. Understanding Your Crisis
7. Shaping Your Crisis Communications Message
8. Spokespersons
9. Social Media and Digital Communications—or, Truth/Lies at the Speed of Light
10. Shakespeare Was Right: “The first thing we do, let’s kill all the lawyers.”
11. Protecting Your Brand
12. Telling the Truth
13. Say It Ain’t So, Joe!—The Penn State Crisis
14. Dealing with Death: Fatality Communications
15. Crisis Communications Strategies
16. The Good, the Bad, the News Media—or, Juggling Chain Saws
17. Senior Management: Your Own Worst Enemy?
18. Take Your Own Pulse—or, What Were They Thinking?
19. Internal Crisis Communications
20. External Crisis Communications
21. Reputation Management and Reservoirs of Goodwill
22. Issues Management
23. Crisis Communications for Publicly Traded Companies
24. Crisis Litigation
25. How to Break Bad News
26. The Blame Game
27. Crisis-Induced Stress
28. Making Defensible Decisions: Decision Making Under Crisis-Induced Stress
29. Apologies: Shakespeare—Still Right After All These Years
30. Crisis Advertising: Does It Work?
31. Crisis Communications Plans
32. The Failure of Business Schools
33. Speed Is of the Essence
34. Rising to the Occasion
Notes
Acknowledgments
Index
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Tags: Steven Fink, Crisis Communications