Strategic Marketing Issues in Emerging Markets 1st edition by Adhikari – Ebook PDF Instant Download/Delivery: 3319515438 , 978-3319515434
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Product details:
ISBN 10: 3319515438
ISBN 13: 978-3319515434
Author: Adhikari
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
Strategic Marketing Issues in Emerging Markets 1st Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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