Harvard Business Review on Increasing Customer Loyalty 1st edition by Harvard Business Review ISBN B004NBZ3K4 978-1422171967

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Product details:

ISBN 10: B004NBZ3K4
ISBN 13: 978-1422171967
Author: Harvard Business Review

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your customers loyal and profitable–but don’t have time to find them–this book is for you. Here are nine inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

– Turn angry customers into loyal advocates

– Get more people to recommend you

– Boost customer satisfaction by satisfying your employees

– Focus on profitable customers–whether they’re loyal or not

– Invest in the right CRM technology for your business

– Mine customer data for more effective marketing

– Increase your customers’ lifetime value

Harvard Business Review on Increasing Customer Loyalty 1st Table of contents:

1: Stop Trying to Delight Your Customers {by} Matthew Dixon, Karen Freeman,and Nicholas Toman

2: Companies and the Customers Who Hate Them {by} Gail McGovern and Youngme Moon

3: The One Number You Need to Grow {by} Frederick F. Reichheld

4: Putting the Service-ProfitChain to Work {by} James L. Heskett, Thomas O. Jones,Gary W. Loveman, W

5: The Mismanagement of Customer Loyalty {by} Werner Reinartz and V. Kumar

6: CRM Done Right {by} Darrell K. Rigby and Dianne Ledingham

7: Diamonds in the Data Mine {by} Gary Loveman

8: Want to Perfect Your Company’s Service? Use Behavioral Science {by} Richard B. Chase and Sriram

9: Best Face Forward {by} Jeffrey F. Rayport and Bernard J. Jaworski

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Tags: Harvard Business Review, Harvard Business, Increasing Customer