The New Account Manager 1st edition by Don Dickinson, Craig Dvis ISBN‎ B08W3HWFKC 978‎B08W3HWFKC

When it comes to the creation of great advertising and the delivery of effectively integrated communications programs, there is no function more important than good account management – just ask any client.

That’s what makes this book so valuable. The New Account Manager is thoughtfully crafted by two advertising-veterans-turned-educators with combined 30+ years in the agency business. They combine traditional account management skills with the new challenges of today’s always-changing environment, and the result is a bright, practical, and thoroughly readable approach to “one of the most amazing jobs anywhere.”

“The New Account Manager is the best and most complete text on the market. This new edition takes a good thing and makes it even better. The organization and the insights are invaluable, and the inclusion of ‘new media’ is very topical and important. This book is a primer for understanding one of the most important roles in a successful marketing communication agency. Every agency and student who wants to better understand the role and execution of account management should have a copy of this book.”(Alan Campbell, University of Miami, and COO, MARCA)