Test Bank for Marketing Research 7th Edition by Alvin Burns, Ronald Bush – Ebook PDF Instant Download/Delivery: 0133074676, 978-0133074673
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Product details:
ISBN 10: 0133074676
ISBN 13: 978-0133074673
Author: Alvin Burns, Ronald Bush
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
Marketing Research 7th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Alvin Burns, Ronald Bush, Marketing Research