Test Bank for Marketing Management an Asian Perspective 6th Edition by Philip Kotler, Kevin Lane Keller, Swee Hoon Ang ISBN 9810687974 9789810687977
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Test Bank for Marketing Management an Asian Perspective 6th Edition by Philip Kotler, Kevin Lane Keller, Swee Hoon Ang – Ebook PDF Instant Download/Delivery: 9810687974, 9789810687977
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Product details:
ISBN 10: 9810687974
ISBN 13: 9789810687977
Author: Philip Kotler, Kevin Lane Keller, Swee Hoon Ang
This book is a textbook in marketing management, tailored especially for an Asian context. Its aim is to present the foundational theories, frameworks, and strategies of marketing management—but reinterpreted with examples, case studies, and issues relevant to Asia (rather than purely Western examples)
Marketing Management an Asian Perspective 6th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Marketing Management, Asian Perspective