Test Bank for Marketing Management 2nd Edition by Mark Johnston, Greg Marshall – Ebook PDF Instant Download/Delivery: 0078028868, 9780078028861
Full download Marketing Management 2nd edition after payment
Product details:
ISBN 10: 0078028868
ISBN 13: 9780078028861
Author: Mark Johnston, Greg Marshall
Marshall/Johnston’s Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.
Marketing Management 2nd Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
People also search for Marketing Management 2nd:
marketing management 2nd sem bba calicut university
marketing management 2nd sem mba
marketing management 2nd sem b com calicut university
marketing management 2nd edition
marketing management 2nd sem