Test Bank for Marketing Management 15th Edition by Kotler Philip – Ebook PDF Instant Download/Delivery: 0133856606 , 9780133856606
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Product details:
ISBN 10: 0133856606
ISBN 13: 9780133856606
Author: Kotler Philip
The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Also available with MyMarketingLab ™ MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Marketing Management 15th Table of contents:
Part 1 Understanding Marketing Management
Part 2 Capturing Marketing Insights
Part 3 Connecting with Customers
Part 4 Building Strong Brands
Part 5 Creating Value
Part 6 Delivering Value
Part 7 Communicating Value
Part 8 Conducting Marketing Responsibly for Long-term Success
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