Test Bank for Marketing An Introduction 14th Edition by Gary Armstrong, Philip Kotler – Ebook PDF Instant Download/Delivery: 0135204437 , 978-0135204436
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Product details:
ISBN 10: 0135204437
ISBN 13: v
Author: Gary Armstrong, Philip Kotler
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For undergraduate principles of marketing courses.
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An introduction to marketing using a practical and engaging approach
Marketing: An Introduction shows students how customer value — creating it and capturing it — drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
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Marketing An Introduction 14th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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