Unleash Possible A Marketing Playbook That Drives B2B Sales 1st edition by Samantha Stone – Ebook PDF Instant Download/Delivery: 1937985881 , 978-1937985882
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Product details:
ISBN 10: 1937985881
ISBN 13: 978-1937985882
Author: Samantha Stone
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn’t just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results.
There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing has changed and buyers are in control.
The problem is–most advice tells you to transform, but does little to address the practical realities of making changes in organizations that have complex relationships with sales.
Unleash Possible A Marketing Playbook That Drives B2B Sales 1st Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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