Basic Marketing Research with Excel 3rd Edition by Alvin Burns, Ronald Bush – Ebook PDF Instant Download/Delivery: 0135078229, 978-0135078228
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Product details:
ISBN 10: 0135078229
ISBN 13: 978-0135078228
Author: Alvin Burns, Ronald Bush
A concise presentation of marketing research fundamentals.
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.
Basic Marketing Research with Excel 3rd Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Alvin Burns, Ronald Bush, Basic Marketing